{"id":813,"date":"2026-06-15T07:18:17","date_gmt":"2026-06-15T07:18:17","guid":{"rendered":"https:\/\/peterwickham.com\/blog\/?p=813"},"modified":"2026-07-28T00:56:09","modified_gmt":"2026-07-28T00:56:09","slug":"choose-online-business-niche","status":"publish","type":"post","link":"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/","title":{"rendered":"How to Choose an Online Business Niche: 6 Proven Steps for Success"},"content":{"rendered":"\n<h1 class=\"wp-block-heading PDq2pG_selectionAnchorContainer\">How to Choose an Online Business Niche<\/h1>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">Choosing a niche is one of the first important steps when starting online.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">It can also be one of the easiest places to get stuck.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">Many beginners worry about picking the wrong topic.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">They wonder if their idea is too broad, too narrow, or too competitive.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">If you are wondering how to choose an online business niche, the best place to start is with three simple questions.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>What are you interested in?<\/strong><\/li>\n\n\n\n<li><strong>What problems do people need help with?<\/strong><\/li>\n\n\n\n<li><strong>Are there products, services, or tools people already buy in that market?<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">You do not need the perfect niche selection before you begin.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\"><em>You need a clear starting point.<\/em> Compare these <a href=\"https:\/\/peterwickham.com\/blog\/online-business-ideas-for-beginners\/\">online business ideas for beginners<\/a> if you are still deciding which business model or market to explore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From there, you can create helpful content, learn more about your audience, and adjust your niche as your online business grows.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#What_Is_a_Niche\" >What Is a Niche?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#Why_Your_Niche_Matters\" >Why Your Niche Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#How_to_Choose_an_Online_Business_Niche_Without_Overthinking_It\" >How to Choose an Online Business Niche Without Overthinking It<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#Step_1_Start_With_Your_Interests\" >Step 1: Start With Your Interests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#Step_2_Check_If_People_Want_Help\" >Step 2: Check If People Want Help<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#Step_3_Check_If_There_Are_Products\" >Step 3: Check If There Are Products<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#Simple_Niche_Test\" >Simple Niche Test<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#Step_4_Make_the_Niche_More_Specific\" >Step 4: Make the Niche More Specific<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#Step_5_Test_Content_Ideas\" >Step 5: Test Content Ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#Step_6_Avoid_These_Niche_Mistakes\" >Step 6: Avoid These Niche Mistakes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#Simple_Niche_Formula\" >Simple Niche Formula<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#What_is_an_online_business_niche\" >What is an online business niche?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#How_do_I_choose_an_online_business_niche\" >How do I choose an online business niche?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#Does_my_niche_need_to_be_perfect_before_I_start\" >Does my niche need to be perfect before I start?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#What_makes_a_good_online_business_niche\" >What makes a good online business niche?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#Can_I_choose_a_niche_if_I_am_not_an_expert\" >Can I choose a niche if I am not an expert?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#What_if_my_niche_is_too_broad\" >What if my niche is too broad?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#Ready_to_stop_guessing\" >Ready to stop guessing?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#Final_Thoughts\" >Final Thoughts<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#Next_step\" >Next step:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#%F0%9F%9A%80_Continue_Your_Online_Business_Journey\" >\ud83d\ude80\n\t\t\t\tContinue Your Online Business Journey<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#Recommended_Reading\" >Recommended Reading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#New_Here\" >New Here?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/#Ready_For_The_Next_Step\" >Ready For The Next Step?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"PDq2pG_selectionAnchorContainer wp-block-paragraph\"><a href=\"https:\/\/peterwickham.com\/affiliate-disclosure\/\"><strong data-start=\"10184\" data-end=\"10209\">Affiliate disclosure:<\/strong><\/a>&nbsp;This article may contain affiliate links. If you purchase through one of these links, I may earn a commission at no additional cost to you. I only recommend resources that I believe may be useful for beginners.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/what-is-an-online-business-niche-300x157.png\" alt=\"Simple niche diagram showing a broad topic becoming a focused online business niche.\" class=\"wp-image-817\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/what-is-an-online-business-niche-300x157.png 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/what-is-an-online-business-niche-1024x536.png 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/what-is-an-online-business-niche-768x402.png 768w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/what-is-an-online-business-niche-1536x803.png 1536w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/what-is-an-online-business-niche.png 1734w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_a_Niche\"><\/span>What Is a Niche?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A niche is the topic, market, or audience your business focuses on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201cfitness\u201d<\/em> is broad.\n<ul class=\"wp-block-list\">\n<li><em>\u201cFitness for busy mums\u201d<\/em> is more focused.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><em>\u201cOnline business\u201d<\/em> is broad.\n<ul class=\"wp-block-list\">\n<li><em>\u201cOnline business for beginners\u201d<\/em> is more focused.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A niche helps people know what you do.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also helps you create better content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When your niche is clear, your message is clearer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Niche_Matters\"><\/span>Why Your Niche Matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your niche affects your whole business.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>It affects your blog posts.<\/em><\/li>\n\n\n\n<li><em>It affects your offers.<\/em><\/li>\n\n\n\n<li><em>It affects your email list.<\/em><\/li>\n\n\n\n<li><em>It affects your audience.<\/em><\/li>\n\n\n\n<li><em>It affects your traffic strategy.<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If your niche is too broad, your content can feel scattered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your niche is too narrow, you may run out of things to say.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You want the middle ground.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clear, but not tiny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading PDq2pG_selectionAnchorContainer\"><span class=\"ez-toc-section\" id=\"How_to_Choose_an_Online_Business_Niche_Without_Overthinking_It\"><\/span><strong data-start=\"271\" data-end=\"337\">How to Choose an Online Business Niche Without Overthinking It<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">A good niche usually sits in the middle of three things:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Your interest.<\/strong><\/li>\n\n\n\n<li><strong>Audience demand.<\/strong><\/li>\n\n\n\n<li><strong>Product potential.<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">If your niche has all three, it may be a good topic to build around.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Start_With_Your_Interests\"><\/span>Step 1: Start With Your Interests<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">Start with what you are interested in.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">You do not need to be an expert.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">But you should care enough about the topic to keep learning and creating content.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">For example, if you enjoy learning about online business, affiliate marketing, budgeting, fitness, pets, or travel, those topics may be worth exploring.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">This matters because online business takes time.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\"><strong>If you choose a topic only because it looks profitable, you may lose interest quickly.<\/strong><\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">A good question to ask is:<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\"><em>Could I keep writing, learning, or talking about this topic for the next 12 months?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the answer is yes, it may be a good starting point.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/audience-demand-research-for-an-online-business-niche-1-300x157.png\" alt=\"how to choose an online business niche, researching audience demand using search questions and keyword ideas.\" class=\"wp-image-819\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/audience-demand-research-for-an-online-business-niche-1-300x157.png 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/audience-demand-research-for-an-online-business-niche-1-1024x536.png 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/audience-demand-research-for-an-online-business-niche-1-768x402.png 768w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/audience-demand-research-for-an-online-business-niche-1-1536x803.png 1536w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/audience-demand-research-for-an-online-business-niche-1.png 1734w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Check_If_People_Want_Help\"><\/span>Step 2: Check If People Want Help<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">Next, check if other people want help with the topic.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">A niche should not only interest you.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">It should also solve problems for other people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look for signs that people are already asking questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can check demand by looking at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Google search suggestions.<\/em><\/li>\n\n\n\n<li><em>YouTube search suggestions.<\/em><\/li>\n\n\n\n<li><em>Online forums.<\/em><\/li>\n\n\n\n<li><em>Facebook groups.<\/em><\/li>\n\n\n\n<li><em>Reddit discussions.<\/em><\/li>\n\n\n\n<li><em>Keyword tools.<\/em><\/li>\n\n\n\n<li><em>Competitor blogs.<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Look for common beginner questions. A basic <a href=\"https:\/\/peterwickham.com\/blog\/how-to-do-keyword-research\/\">keyword research process<\/a> can help you turn those questions into realistic content topics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also use <a href=\"https:\/\/trends.google.com\/trends\/explore\" target=\"_blank\" rel=\"noopener nofollow\">Google Trends<\/a> to compare potential niche topics and see whether search interest appears stable, seasonal, growing or declining over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Treat it as one research signal rather than proof that a niche will be profitable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example people may be asking:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How do I start?<\/li>\n\n\n\n<li>What tools do I need?<\/li>\n\n\n\n<li>What mistakes should I avoid?<\/li>\n\n\n\n<li>What is the best option for beginners?<\/li>\n\n\n\n<li>How much does it cost?<\/li>\n<\/ul>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\"><strong>If people are asking questions, that usually means there is demand.<\/strong><\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">Demand means your content has a purpose.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">You are not just writing about what you like.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You are helping people with problems they already have.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Check_If_There_Are_Products\"><\/span>Step 3: Check If There Are Products<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">Finally, check if there are products or services connected to the niche.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">This matters because your online business needs a way to earn income later.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You do not need to sell right away.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there should be products or services people already buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Affiliate offers.<\/em><\/li>\n\n\n\n<li><em>Tools.<\/em><\/li>\n\n\n\n<li><em>Courses.<\/em><\/li>\n\n\n\n<li><em>Software.<\/em><\/li>\n\n\n\n<li><em>Books.<\/em><\/li>\n\n\n\n<li><em>Templates.<\/em><\/li>\n\n\n\n<li><em>Coaching.<\/em><\/li>\n\n\n\n<li><em>Physical products.<\/em><\/li>\n\n\n\n<li><em>Digital products.<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">For example, in the beginner online business niche, there may be website tools, email marketing tools, training programs, keyword tools, templates, and courses. If affiliate marketing is your chosen model, compare these <a href=\"https:\/\/peterwickham.com\/blog\/best-affiliate-marketing-niches\/\">affiliate marketing niches for beginners<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That shows product potential.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If there are no products, it may be hard to make money.<\/li>\n\n\n\n<li>If there are too many products, that can be good.<\/li>\n\n\n\n<li>It usually means people are buying.<\/li>\n<\/ul>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">A niche with product potential gives you more ways to earn in the future.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">The key is to choose offers that genuinely help your audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do not promote products just because they pay a commission.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Simple_Niche_Test\"><\/span>Simple Niche Test<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">Before choosing your niche, ask yourself:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Am I interested enough to keep learning about this topic?<\/strong><\/li>\n\n\n\n<li><strong>Are people already looking for help with this topic?<\/strong><\/li>\n\n\n\n<li><strong>Are there useful products or services I could recommend later?<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">If you can answer yes to all three, you may have a strong niche for your online business to start with.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/make-the-niche-more-specific-online-business-afffiliate-marketing-for-beginners-300x157.png\" alt=\"Narrowing a broad online business topic into a focused beginner niche.\" class=\"wp-image-821\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/make-the-niche-more-specific-online-business-afffiliate-marketing-for-beginners-300x157.png 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/make-the-niche-more-specific-online-business-afffiliate-marketing-for-beginners-1024x536.png 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/make-the-niche-more-specific-online-business-afffiliate-marketing-for-beginners-768x402.png 768w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/make-the-niche-more-specific-online-business-afffiliate-marketing-for-beginners-1536x803.png 1536w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/make-the-niche-more-specific-online-business-afffiliate-marketing-for-beginners.png 1734w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Make_the_Niche_More_Specific\"><\/span>Step 4: Make the Niche More Specific<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Start broad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then narrow it down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Online business.<\/em><\/li>\n\n\n\n<li><em>Online business for beginners.<\/em><\/li>\n\n\n\n<li><em>Online business for beginners over 40.<\/em><\/li>\n\n\n\n<li><em>Affiliate marketing for beginners.<\/em><\/li>\n\n\n\n<li><em>Affiliate marketing for people starting from scratch.<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The more specific version is easier to write for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It helps your content feel personal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But do not make it so narrow that you run out of topics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learning how to choose an online business niche becomes much easier when you look at content demand and product potential together.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Test_Content_Ideas\"><\/span>Step 5: Test Content Ideas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you fully commit, write down 30 content ideas. A clear <a href=\"https:\/\/peterwickham.com\/blog\/content-marketing-strategy-guide\/\">content marketing strategy<\/a> can help organise those ideas into useful topic groups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you can create 30 useful topics, the niche may be strong.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, in online business for beginners, you could write:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>How to start online.<\/em><\/li>\n\n\n\n<li><em>Best beginner business ideas.<\/em><\/li>\n\n\n\n<li><em>How to choose a niche.<\/em><\/li>\n\n\n\n<li><em>What tools you need.<\/em><\/li>\n\n\n\n<li><em>Common mistakes.<\/em><\/li>\n\n\n\n<li><em>How to build trust.<\/em><\/li>\n\n\n\n<li><em>How to write a simple business plan.<\/em><\/li>\n\n\n\n<li><em>How affiliate marketing works.<\/em><\/li>\n\n\n\n<li><em>How to start a blog.<\/em><\/li>\n\n\n\n<li><em>How to get traffic.<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That is a good sign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_6_Avoid_These_Niche_Mistakes\"><\/span>Step 6: Avoid These Niche Mistakes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">Choosing a niche is important, but it does not need to be perfect.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\"><em>Many beginners get stuck because they overthink the decision.<\/em><\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">They look for the most profitable niche, the easiest niche, or the one everyone else seems to be using.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">That can lead to confusion.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">A good niche should make sense for you and your audience.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">Try to avoid choosing a niche only because it looks profitable.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">If you have no interest in the topic, it will be harder to keep creating content.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">Also avoid choosing a niche you cannot explain simply.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\"><strong>If people do not understand what your site is about, they may leave quickly.<\/strong><\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">Do not copy someone else\u2019s niche exactly.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">You can learn from other websites, but your content should have your own angle, voice, and experience.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">Another mistake is changing your niche every week.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">This makes it hard to build trust.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">It also makes it harder for search engines to understand your site.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\"><em>At the same time, do not wait months trying to find the perfect idea.<\/em><\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">You can adjust your niche later.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most online businesses become clearer once you start creating content, learning from your audience, and seeing what people respond to.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/simple-online-business-niche-formula-300x157.png\" alt=\"Simple online business niche formula showing audience, problem, and result.\" class=\"wp-image-822\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/simple-online-business-niche-formula-300x157.png 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/simple-online-business-niche-formula-1024x536.png 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/simple-online-business-niche-formula-768x402.png 768w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/simple-online-business-niche-formula-1536x803.png 1536w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/06\/simple-online-business-niche-formula.png 1734w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Simple_Niche_Formula\"><\/span>Simple Niche Formula<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Use this formula:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I help <strong data-start=\"25982\" data-end=\"25996\">[audience]<\/strong> with <strong data-start=\"26002\" data-end=\"26015\">[problem]<\/strong> so they can <strong data-start=\"26028\" data-end=\"26040\">[result]<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>I help beginners learn how to start an online business so they can build a simple income path from home.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is clear.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>It tells people who you help.<\/li>\n\n\n\n<li>It tells them what problem you solve.<\/li>\n\n\n\n<li>It gives them a reason to keep reading.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-955\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/faq_home_office_2.png\" alt=\"\" width=\"400\" height=\"209\"><\/figure><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1784614052699\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_is_an_online_business_niche\"><\/span>What is an online business niche?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>An online business niche is the specific topic, market, or audience your business focuses on. For example, \u201cfitness\u201d is broad, but \u201cfitness for beginners over 40\u201d is more focused. A clear niche helps you create better content and attract the right readers.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1784614079137\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_do_I_choose_an_online_business_niche\"><\/span>How do I choose an online business niche?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Choose a niche by looking at your interests, your audience\u2019s problems, and whether people already spend money in that area. A good niche should be something you can keep learning about, create content around, and eventually recommend helpful products or services within.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1784614099541\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Does_my_niche_need_to_be_perfect_before_I_start\"><\/span>Does my niche need to be perfect before I start?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>No, your niche does not need to be perfect. Many beginners adjust their niche as they learn more about their audience. The goal is to choose a clear starting point, create helpful content, and improve your direction over time.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1784614122661\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_makes_a_good_online_business_niche\"><\/span>What makes a good online business niche?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A good online business niche has audience demand, content potential, and income potential. People should be looking for help in that topic, you should be able to create useful content around it, and there should be products, services, or tools you can recommend later.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1784614141459\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Can_I_choose_a_niche_if_I_am_not_an_expert\"><\/span>Can I choose a niche if I am not an expert?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes, you can choose a niche even if you are not an expert yet. When learning how to choose an online business niche, it is more important to start with a topic you are interested in and willing to learn about. You can share what you are learning as you go. This can work well for beginner audiences because your content may feel more honest, simple, and relatable.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1784614171022\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_if_my_niche_is_too_broad\"><\/span>What if my niche is too broad?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>If your niche is too broad, narrow it by choosing a specific audience or problem. For example, instead of \u201conline business,\u201d you could focus on \u201conline business for beginners.\u201d This makes your content clearer and helps readers understand who your site is for.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ready_to_stop_guessing\"><\/span><strong data-start=\"2230\" data-end=\"2257\">Ready to stop guessing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you want a clearer path for starting online, I recommend checking out this beginner-friendly option.<br data-start=\"2363\" data-end=\"2366\"><a title=\"View it here\" href=\"https:\/\/peterwickham.com\/proclub\" target=\"_blank\" rel=\"noopener sponsored\"><strong data-start=\"2366\" data-end=\"2384\">View it here, The CB Profit Club. Free to Join<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">Learning how to choose an online business niche does not need to feel overwhelming.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Start with your interests.<\/strong><\/li>\n\n\n\n<li><strong>Look for audience demand.<\/strong><\/li>\n\n\n\n<li><strong>Check if there are products or services people already buy.<\/strong><\/li>\n\n\n\n<li><strong>Then make your topic clear enough for beginners to understand.<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\">Your niche does not need to be perfect on day one.<\/p>\n\n\n\n<p class=\"isSelectedEnd wp-block-paragraph\"><em>It just needs to give you a focused direction.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choose a starting point, create helpful content, and improve as you learn more about your audience. Then turn your chosen niche into a <a href=\"https:\/\/peterwickham.com\/blog\/simple-online-business-plan\/\">simple online business plan<\/a> with a clear audience, content direction and first offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Next_step\"><\/span><strong data-start=\"26549\" data-end=\"26563\">Next step:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Read the main guide here:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/peterwickham.com\/start-online-business\/\">How to Start an Online Business for Beginners<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t\t<section class=\"pw-learning-journey\" aria-labelledby=\"pw-learning-journey-813\">\n\t\t\t<h2 id=\"pw-learning-journey-813\" class=\"pw-learning-journey__title\"><span class=\"ez-toc-section\" id=\"%F0%9F%9A%80_Continue_Your_Online_Business_Journey\"><\/span>\n\t\t\t\t<span aria-hidden=\"true\">\ud83d\ude80<\/span>\n\t\t\t\tContinue Your Online Business Journey\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\t\t\t\t\t\t\t<p class=\"pw-learning-journey__intro\">Explore more resources to help you build and grow your online business.<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<section class=\"pw-recommended-reading\" aria-labelledby=\"pw-recommended-reading-813\">\n\t\t\t\t\t<h3 id=\"pw-recommended-reading-813\" class=\"pw-recommended-reading__title\"><span class=\"ez-toc-section\" id=\"Recommended_Reading\"><\/span>\n\t\t\t\t\t\tRecommended Reading\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t<ul class=\"pw-recommended-reading__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pw-recommended-reading__item\">\n\t\t\t\t\t\t\t\t<a class=\"pw-recommended-reading__link\" href=\"https:\/\/peterwickham.com\/blog\/best-affiliate-marketing-niches\/\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">\u279c<\/span>\n\t\t\t\t\t\t\t\t\tBest Affiliate Marketing Niches for Beginners: 8 Smart Choices\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pw-recommended-reading__item\">\n\t\t\t\t\t\t\t\t<a class=\"pw-recommended-reading__link\" href=\"https:\/\/peterwickham.com\/blog\/build-trust-online\/\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">\u279c<\/span>\n\t\t\t\t\t\t\t\t\tBuild Trust Online: 7 Proven Steps for Beginners\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pw-recommended-reading__item\">\n\t\t\t\t\t\t\t\t<a class=\"pw-recommended-reading__link\" href=\"https:\/\/peterwickham.com\/blog\/simple-online-business-plan\/\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">\u279c<\/span>\n\t\t\t\t\t\t\t\t\tSimple Online Business Plan for Beginners: Easy 7-Step Guide\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/section>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"pw-learning-journey__cards\">\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"pw-journey-card pw-journey-card--new\">\n\t\t\t\t\t\t\t<div class=\"pw-journey-card__icon\" aria-hidden=\"true\">\ud83c\udfaf<\/div>\n\t\t\t\t\t\t\t<h3 class=\"pw-journey-card__title\"><span class=\"ez-toc-section\" id=\"New_Here\"><\/span>New Here?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t\t\t<p class=\"pw-journey-card__text\">Start with the beginner roadmap and learn the fundamentals of affiliate marketing and online business.<\/p>\n\t\t\t\t\t\t\t<a class=\"pw-journey-card__button\" href=\"https:\/\/peterwickham.com\/start-here\/\">\n\t\t\t\t\t\t\t\tStart Here\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"pw-journey-card pw-journey-card--next\">\n\t\t\t\t\t\t\t<div class=\"pw-journey-card__icon\" aria-hidden=\"true\">\ud83d\udca1<\/div>\n\t\t\t\t\t\t\t<h3 class=\"pw-journey-card__title\"><span class=\"ez-toc-section\" id=\"Ready_For_The_Next_Step\"><\/span>Ready For The Next Step?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t\t\t<p class=\"pw-journey-card__text\">Discover the complete system I use to build and grow an online business.<\/p>\n\t\t\t\t\t\t\t<a class=\"pw-journey-card__button\" href=\"https:\/\/peterwickham.com\/proclub\">\n\t\t\t\t\t\t\t\tJoin Profit Club\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/section>\n\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Choose an Online Business Niche Choosing a niche is one of the first important steps when starting online. It can also be one of the easiest places to&hellip;<\/p>\n","protected":false},"author":5,"featured_media":816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-business"],"_links":{"self":[{"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/posts\/813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/comments?post=813"}],"version-history":[{"count":8,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/posts\/813\/revisions"}],"predecessor-version":[{"id":1262,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/posts\/813\/revisions\/1262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/media\/816"}],"wp:attachment":[{"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/media?parent=813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/categories?post=813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/tags?post=813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}