{"id":38,"date":"2026-05-04T11:09:08","date_gmt":"2026-05-04T11:09:08","guid":{"rendered":"https:\/\/alexthornhill.com\/blog\/?p=38"},"modified":"2026-07-28T01:01:45","modified_gmt":"2026-07-28T01:01:45","slug":"marketing-automation-for-small-business","status":"publish","type":"post","link":"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/","title":{"rendered":"The Modern Guide to Marketing Automation for Small Business: 7 Powerful Tips"},"content":{"rendered":"\r\n<h1 class=\"wp-block-heading\">The Complete Guide to Marketing Automation for Small Business: Affiliate Marketing Edition<\/h1>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Introduction_A_New_Era_for_Small_Business_Marketing\"><\/span>1. Introduction: A New Era for Small Business Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The digital marketplace is crowded, but today, small businesses have access to tools that once belonged only to big brands. Affiliate marketing, boosted by marketing automation for small business, allows entrepreneurs to build online income streams with minimal risk and real scalability. With the right approach and tools, even a lean operation can compete\u2014and win\u2014online.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This guide maps out how affiliate marketing works for small businesses, why automation is critical now, and each step needed to set up a streamlined, revenue-generating system.<\/p>\r\n<p>\r\n\r\n<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#1_Introduction_A_New_Era_for_Small_Business_Marketing\" >1. Introduction: A New Era for Small Business Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#2_Understanding_Affiliate_Marketing_for_Small_Business\" >2. Understanding Affiliate Marketing for Small Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#3_Why_Marketing_Automation_Is_a_Game_Changer\" >3. Why Marketing Automation Is a Game Changer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#4_Step-by-Step_Guide_to_Affiliate_Marketing_and_Automation\" >4. Step-by-Step Guide to Affiliate Marketing and Automation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#a_Define_Your_Niche_and_Audience\" >a. Define Your Niche and Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#b_Join_Relevant_Affiliate_Programs\" >b. Join Relevant Affiliate Programs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#c_Set_Up_Your_Online_Presence\" >c. Set Up Your Online Presence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#d_Build_and_Nurture_Your_Email_List\" >d. Build and Nurture Your Email List<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#e_Automate_Your_Sales_Funnel\" >e. Automate Your Sales Funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#f_Drive_Consistent_Traffic\" >f. Drive Consistent Traffic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#5_Popular_Marketing_Automation_Tools_for_Small_Businesses\" >5. Popular Marketing Automation Tools for Small Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#6_Done-For-You_Solutions_When_to_Consider_Them\" >6. Done-For-You Solutions: When to Consider Them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#7_Common_Questions_About_Marketing_Automation_and_Affiliate_Marketing\" >7. Common Questions About Marketing Automation and Affiliate Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#Can_small_businesses_really_compete_with_larger_brands\" >Can small businesses really compete with larger brands?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#How_do_I_choose_the_right_marketing_automation_tool\" >How do I choose the right marketing automation tool?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#Whats_the_fastest_way_to_grow_my_affiliate_revenue\" >What\u2019s the fastest way to grow my affiliate revenue?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#Is_automation_%E2%80%9Cset_and_forget%E2%80%9D\" >Is automation \u201cset and forget\u201d?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#Consider_A_Done-For-You_Business_Model\" >Consider A Done-For-You Business Model<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#8_Conclusion_Taking_the_Next_Step_Toward_Scalable_Online_Revenue\" >8. Conclusion: Taking the Next Step Toward Scalable Online Revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#%F0%9F%9A%80_Continue_Your_Online_Business_Journey\" >\ud83d\ude80\n\t\t\t\tContinue Your Online Business Journey<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#Recommended_Reading\" >Recommended Reading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#New_Here\" >New Here?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/peterwickham.com\/blog\/marketing-automation-for-small-business\/#Ready_For_The_Next_Step\" >Ready For The Next Step?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p class=\"PDq2pG_selectionAnchorContainer wp-block-paragraph\"><a href=\"https:\/\/peterwickham.com\/affiliate-disclosure\/\"><strong data-start=\"10184\" data-end=\"10209\">Affiliate disclosure:<\/strong><\/a>\u00a0This article may contain affiliate links. If you purchase through one of these links, I may earn a commission at no additional cost to you. I only recommend resources that I believe may be useful for beginners.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Understanding_Affiliate_Marketing_for_Small_Business\"><\/span>2. Understanding Affiliate Marketing for Small Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/peterwickham.com\/blog\/what-is-affiliate-marketing\/\">Affiliate marketing<\/a> remains a cornerstone of digital income strategies for small business owners. At its heart, this model is straightforward: businesses and marketers promote products or services offered by another company and earn a commission for each sale or lead generated through their unique affiliate links.<\/p>\r\n<p>If you are still learning how affiliate marketing works, begin with our complete <a href=\"https:\/\/peterwickham.com\/affiliate-marketing-for-beginners\/\">affiliate marketing for beginners guide<\/a>. It explains how to choose a niche, find suitable programs, create helpful content and build trust before introducing automation.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For small business owners, this approach offers key advantages:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>No need for product development:<\/strong>\u00a0Focus on marketing and relationships rather than manufacturing or inventory.<\/li>\r\n\r\n\r\n\r\n<li><strong>Low risk, flexible scaling:<\/strong>\u00a0Start small without upfront costs and expand as you see success.<\/li>\r\n\r\n\r\n\r\n<li><strong>Diverse revenue streams:<\/strong>\u00a0Promote multiple offers across various industries to avoid overdependence on one market.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Affiliate marketing lets small businesses focus on what they do best\u2014connecting with their audiences and delivering value.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1361\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/marketing-automation-small-business-workflow.webp\" alt=\"Small business marketing automation workflow showing lead capture, follow-up emails and customer action.\" width=\"600\" height=\"314\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/marketing-automation-small-business-workflow.webp 1734w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/marketing-automation-small-business-workflow-300x157.webp 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/marketing-automation-small-business-workflow-1024x536.webp 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/marketing-automation-small-business-workflow-768x402.webp 768w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/marketing-automation-small-business-workflow-1536x803.webp 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Why_Marketing_Automation_Is_a_Game_Changer\"><\/span>3. Why Marketing Automation Is a Game Changer<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Modern small businesses operate on tight schedules and limited resources. This is where marketing automation truly shines.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Marketing automation for small business<\/strong>\u00a0refers to using software and platforms to automate repetitive tasks\u2014such as email marketing, social media posts, and lead nurturing\u2014so you can engage leads and customers even when you\u2019re not actively working.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Main benefits include:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Productivity and time savings:<\/strong>\u00a0Schedule campaigns and automate follow-ups.<\/li>\r\n\r\n\r\n\r\n<li><strong>Nurturing leads at scale:<\/strong>\u00a0<a href=\"https:\/\/peterwickham.com\/blog\/build-trust-online\/\">Build trust with your audience<\/a> over time without manual outreach.<\/li>\r\n\r\n\r\n\r\n<li><strong>Improved tracking and optimization:<\/strong>\u00a0Easily monitor what\u2019s working and refine your approach.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">When affiliate marketing and automation converge, small businesses can create efficient, almost hands-off funnels that drive results.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1355\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/marketing-automation-saves-time-small-business-1.webp\" alt=\"Small business owner using marketing automation tools to manage scheduling, email follow-ups and customer communication.\" width=\"600\" height=\"314\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/marketing-automation-saves-time-small-business-1.webp 1734w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/marketing-automation-saves-time-small-business-1-300x157.webp 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/marketing-automation-saves-time-small-business-1-1024x536.webp 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/marketing-automation-saves-time-small-business-1-768x402.webp 768w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/marketing-automation-saves-time-small-business-1-1536x803.webp 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Step-by-Step_Guide_to_Affiliate_Marketing_and_Automation\"><\/span>4. Step-by-Step Guide to Affiliate Marketing and Automation<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"a_Define_Your_Niche_and_Audience\"><\/span>a. Define Your Niche and Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/peterwickham.com\/blog\/choose-online-business-niche\/\">Choosing the right niche and audience<\/a> is the foundation for success. For small businesses:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Identify areas of interest or expertise:<\/strong>\u00a0Start where you already have credibility or passion.<\/li>\r\n\r\n\r\n\r\n<li><strong>Research market demand:<\/strong>\u00a0Tools like Google Trends, SEMrush, or Ubersuggest can highlight profitable keywords and trending topics.<\/li>\r\n\r\n\r\n\r\n<li><strong>Evaluate affiliate program availability:<\/strong>\u00a0Make sure there\u2019s a good supply of reputable offers in your area.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Popular small business-friendly niches include health and wellness, personal finance, software and tech tools, digital education, and lifestyle products.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"b_Join_Relevant_Affiliate_Programs\"><\/span>b. Join Relevant Affiliate Programs<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">After defining your niche, use these checks to <a href=\"https:\/\/peterwickham.com\/blog\/how-to-choose-an-affiliate-program\/\">choose an affiliate program<\/a> that fits:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Affiliate networks:<\/strong>\u00a0Consider Amazon Associates, ShareASale, CJ Affiliate, Impact, ClickBank, and other established platforms.<\/li>\r\n\r\n\r\n\r\n<li><strong>Direct brand partnerships:<\/strong>\u00a0Many brands run their own affiliate programs outside networks\u2014often with better terms.<\/li>\r\n\r\n\r\n\r\n<li><strong>Check quality and relevance:<\/strong>\u00a0Only promote products that solve problems for your audience and maintain your brand\u2019s reputation.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Tip:<\/strong>\u00a0Read reviews and test offers where possible before recommending them to your followers.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"c_Set_Up_Your_Online_Presence\"><\/span>c. Set Up Your Online Presence<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A professional, optimized web presence is essential\u2014even for the smallest operation.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Secure a domain:<\/strong>\u00a0Choose a name that reflects your niche and is easy to remember\/share.<\/li>\r\n\r\n\r\n\r\n<li><strong>Use reliable hosting:<\/strong>\u00a0Bluehost, SiteGround, or WP Engine are popular with small businesses.<\/li>\r\n\r\n\r\n\r\n<li><strong>Build your site:<\/strong>\u00a0WordPress makes it easy to create blogs and landing pages for affiliate campaigns.<\/li>\r\n\r\n\r\n\r\n<li><strong>Create valuable content:<\/strong>\u00a0Focus on helpful articles, actionable tips, reviews, and guides that naturally incorporate your affiliate links.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Your website is your home base for all online promotions. Keep it updated, secure, and SEO-friendly.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"d_Build_and_Nurture_Your_Email_List\"><\/span>d. Build and Nurture Your Email List<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1360\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/automated-email-sequence-small-business.webp\" alt=\"Automated email sequence for a small business showing welcome email, follow-up messages and a simple customer journey.\" width=\"600\" height=\"314\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/automated-email-sequence-small-business.webp 1734w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/automated-email-sequence-small-business-300x157.webp 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/automated-email-sequence-small-business-1024x536.webp 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/automated-email-sequence-small-business-768x402.webp 768w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/automated-email-sequence-small-business-1536x803.webp 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Email marketing remains the most effective channel for affiliate sales and lead nurturing:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Offer a lead magnet:<\/strong>\u00a0Create a free resource (eBook, checklist, video series) tailored to your niche in exchange for email signups.<\/li>\r\n\r\n\r\n\r\n<li><strong>Automate follow-ups:<\/strong>\u00a0Use marketing automation tools for small business like Mailchimp, ConvertKit, GetResponse, or ActiveCampaign to set up \u201cdrip\u201d campaigns.<\/li>\r\n\r\n\r\n\r\n<li><strong>Segment your audience:<\/strong>\u00a0Send targeted content that matches subscribers\u2019 interests and stage in the customer journey.<\/li>\r\n\r\n\r\n\r\n<li><strong>Balance value and promotion:<\/strong>\u00a0Prioritize helpful information with subtle, relevant affiliate recommendations.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How to do it:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><strong>Create opt-in forms<\/strong>\u00a0(on your site, landing pages, and social profiles).<\/li>\r\n\r\n\r\n\r\n<li><strong>Set up automated email sequences<\/strong>\u00a0(e.g., a welcome series followed by educational content and affiliate offers).<\/li>\r\n\r\n\r\n\r\n<li><strong>Regularly clean your list<\/strong>\u00a0to ensure high deliverability and engagement.<\/li>\r\n<\/ol>\r\n<p>If you operate in Australia, review the <a href=\"https:\/\/www.acma.gov.au\/avoid-sending-spam\" target=\"_blank\" rel=\"noopener nofollow\">ACMA guidance on avoiding spam<\/a> before setting up automated promotional emails, as businesses must follow rules covering consent, sender identification and unsubscribe options.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"e_Automate_Your_Sales_Funnel\"><\/span>e. Automate Your Sales Funnel<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Automation enables you to run affiliate campaigns 24\/7\u2014even as a solo entrepreneur.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Autoresponders and drip campaigns:<\/strong>\u00a0Deliver pre-written messages to subscribers based on their behavior and interests.<\/li>\r\n\r\n\r\n\r\n<li><strong>Link management:<\/strong>\u00a0Use tools like Pretty Links or ThirstyAffiliates to organize and track affiliate URLs.<\/li>\r\n\r\n\r\n\r\n<li><strong>Social automation:<\/strong>\u00a0Schedule posts and monitor performance using Buffer, Hootsuite, or SocialBee.<\/li>\r\n\r\n\r\n\r\n<li><strong>Retargeting:<\/strong>\u00a0Implement Facebook or Google remarketing pixels to re-engage previous site visitors.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Automation brings consistency and scalability, freeing you to focus on strategy and growth. An <a href=\"https:\/\/peterwickham.com\/blog\/webinar-automation\/\">automated webinar funnel<\/a> can be another useful part of that system.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"f_Drive_Consistent_Traffic\"><\/span>f. Drive Consistent Traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">More traffic equals more affiliate revenue. Effective, modern methods for small businesses include:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Search Engine Optimization (SEO):<\/strong>\u00a0Optimize your content for keywords related to your offers and industry.<\/li>\r\n\r\n\r\n\r\n<li><strong><a href=\"https:\/\/peterwickham.com\/blog\/content-marketing-strategy-guide\/\">Content marketing<\/a>:<\/strong>\u00a0Share tips, reviews, and case studies via your blog and guest posts in reputable online publications.<\/li>\r\n\r\n\r\n\r\n<li><strong>Paid advertising:<\/strong>\u00a0Run targeted ads on Google, Facebook, or Instagram to reach new audiences quickly.<\/li>\r\n\r\n\r\n\r\n<li><strong>Influencer and partnership outreach:<\/strong>\u00a0Collaborate with like-minded bloggers or social media creators for additional reach.<\/li>\r\n\r\n\r\n\r\n<li><strong>Social media engagement:<\/strong>\u00a0Actively participate in relevant groups and forums; don\u2019t just schedule\u2014join the conversation.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Consistency and experimentation are key as you learn which channels work best for you. For a beginner-friendly explanation of SEO, content marketing, social media, email and other traffic sources, read our complete <a href=\"https:\/\/peterwickham.com\/traffic-and-growth\/\">Traffic and Growth guide<\/a>.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Popular_Marketing_Automation_Tools_for_Small_Businesses\"><\/span>5. Popular Marketing Automation Tools for Small Businesses<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1350\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/lead-nurturing-marketing-automation-small-business.webp\" alt=\"lead-nurturing-marketing-automation-small-business.webp\" width=\"600\" height=\"314\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/lead-nurturing-marketing-automation-small-business.webp 1734w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/lead-nurturing-marketing-automation-small-business-300x157.webp 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/lead-nurturing-marketing-automation-small-business-1024x536.webp 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/lead-nurturing-marketing-automation-small-business-768x402.webp 768w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/lead-nurturing-marketing-automation-small-business-1536x803.webp 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">There\u2019s a growing ecosystem of platforms built for small business marketing automation. Here are several widely adopted options:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Email Marketing Automation:<\/strong>\u00a0ConvertKit, Mailchimp, GetResponse, ActiveCampaign.<\/li>\r\n\r\n\r\n\r\n<li><strong>Social Media Automation:<\/strong>\u00a0Buffer, Hootsuite, SocialBee.<\/li>\r\n\r\n\r\n\r\n<li><strong>Landing Page Builders:<\/strong>\u00a0Leadpages, Clickfunnels, Elementor.<\/li>\r\n\r\n\r\n\r\n<li><strong>Affiliate Link Management:<\/strong>\u00a0Pretty Links, ThirstyAffiliates.<\/li>\r\n\r\n\r\n\r\n<li><strong>CRM &amp; Subscriber Management:<\/strong>\u00a0HubSpot CRM, Zoho CRM.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Most tools offer free trials and affordable plans tailored for small business needs.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Done-For-You_Solutions_When_to_Consider_Them\"><\/span>6. Done-For-You Solutions: When to Consider Them<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Some vendors now offer \u201cdone-for-you\u201d affiliate marketing systems designed for busy small businesses. These packages typically include:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Turnkey websites preloaded with affiliate offers<\/li>\r\n\r\n\r\n\r\n<li>Automated email sequences<\/li>\r\n\r\n\r\n\r\n<li>Professional branding and copy<\/li>\r\n\r\n\r\n\r\n<li>Traffic-generation resources or templates<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Save time and get started quickly<\/li>\r\n\r\n\r\n\r\n<li>Leverage expertise you may not have in-house<\/li>\r\n\r\n\r\n\r\n<li>Minimal setup required<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Less control over branding and flexibility<\/li>\r\n\r\n\r\n\r\n<li>Ongoing costs or fees may apply<\/li>\r\n\r\n\r\n\r\n<li>May not suit all niches or audiences<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Choose this path if you want to accelerate your launch or have limited capacity for tech setup, but always vet providers for relevance and credibility.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1151\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/FAQ-Online-Business-10.webp\" alt=\"FAQ\" width=\"400\" height=\"209\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/FAQ-Online-Business-10.webp 1200w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/FAQ-Online-Business-10-300x157.webp 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/FAQ-Online-Business-10-1024x536.webp 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/FAQ-Online-Business-10-768x402.webp 768w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/h2>\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Common_Questions_About_Marketing_Automation_and_Affiliate_Marketing\"><\/span>7. Common Questions About Marketing Automation and Affiliate Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1784639596477\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Can_small_businesses_really_compete_with_larger_brands\"><\/span><strong>Can small businesses really compete with larger brands?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p> Yes. Automation tools and strong affiliate programs level the playing field, allowing small businesses to build targeted, loyal audiences and generate real results\u2014even without big budgets.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1784639628513\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_do_I_choose_the_right_marketing_automation_tool\"><\/span><strong>How do I choose the right marketing automation tool?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p> Start by clarifying your main needs. Email marketing, social scheduling, CRM integration, and budget are key factors. Test a few platforms on trial before committing.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1784639639137\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Whats_the_fastest_way_to_grow_my_affiliate_revenue\"><\/span><strong>What\u2019s the fastest way to grow my affiliate revenue?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p> Focus initially on a single channel that best matches your audience, such as SEO or email, and refine your strategy as you see results. Don\u2019t overlook the power of personalization and ongoing engagement.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1784639664603\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Is_automation_%E2%80%9Cset_and_forget%E2%80%9D\"><\/span><strong>Is automation \u201cset and forget\u201d?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p> No system is truly maintenance-free. While automation handles repetitive tasks, periodic updates, A\/B testing, and strategy tweaks maximize long-term success.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_A_Done-For-You_Business_Model\"><\/span><b>Consider A Done-For-You Business Model<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If setting up a fully automated affiliate marketing business sounds daunting, there\u2019s a done-for-you business model you can explore. Imagine having a system where everything is ready for you\u2014a professionally designed website, an email follow-up series promoting top affiliate products, video shorts for easy promotion, and guest post opportunities for extra traffic.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This business model simplifies the entire process, allowing you to focus on growing your income while everything else is managed for you. To learn more about this done-for-you affiliate marketing opportunity and how it can help you build a profitable online business, <a title=\"click here to watch the free webinar and get started today\" href=\"https:\/\/peterwickham.com\/clickbank-super-funnel\" target=\"_blank\" rel=\"noopener sponsored\"><b>click here to watch the free webinar and get started today<\/b><\/a>.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Conclusion_Taking_the_Next_Step_Toward_Scalable_Online_Revenue\"><\/span>8. Conclusion: Taking the Next Step Toward Scalable Online Revenue<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Small business success in the digital age depends on smart systems, not endless hours. By pairing affiliate marketing with robust marketing automation for small business, entrepreneurs can create income streams that are flexible, scalable, and dynamic.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><b>Affiliate marketing is one of the easiest ways to level the playing field<\/b>, and with automation, it becomes a powerful tool for generating passive income. Get started today and take your first steps toward building a scalable online business.<\/p>\r\n<p>Automation can make some affiliate marketing tasks easier, but it works best when the right foundations are already in place. For a complete overview of choosing a niche, finding suitable programs, creating helpful content and building trust, read our <a href=\"https:\/\/peterwickham.com\/affiliate-marketing-for-beginners\/\">Affiliate Marketing for Beginners guide<\/a>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Whether you\u2019re looking to diversify income, free up your time, or build a resilient online business, start by focusing on the basics outlined here. Experiment, adjust, and let automation handle the busywork\u2014so you can focus on growth and results.<\/p>\r\n\r\n\r\n\t\t<section class=\"pw-learning-journey\" aria-labelledby=\"pw-learning-journey-38\">\n\t\t\t<h2 id=\"pw-learning-journey-38\" class=\"pw-learning-journey__title\"><span class=\"ez-toc-section\" id=\"%F0%9F%9A%80_Continue_Your_Online_Business_Journey\"><\/span>\n\t\t\t\t<span aria-hidden=\"true\">\ud83d\ude80<\/span>\n\t\t\t\tContinue Your Online Business Journey\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\t\t\t\t\t\t\t<p class=\"pw-learning-journey__intro\">Explore more resources to help you build and grow your online business.<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<section class=\"pw-recommended-reading\" aria-labelledby=\"pw-recommended-reading-38\">\n\t\t\t\t\t<h3 id=\"pw-recommended-reading-38\" class=\"pw-recommended-reading__title\"><span class=\"ez-toc-section\" id=\"Recommended_Reading\"><\/span>\n\t\t\t\t\t\tRecommended Reading\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t<ul class=\"pw-recommended-reading__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pw-recommended-reading__item\">\n\t\t\t\t\t\t\t\t<a class=\"pw-recommended-reading__link\" href=\"https:\/\/peterwickham.com\/blog\/how-to-promote-affiliate-products\/\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">\u279c<\/span>\n\t\t\t\t\t\t\t\t\tHow to Promote Affiliate Products Without Making 7 Costly Mistakes\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pw-recommended-reading__item\">\n\t\t\t\t\t\t\t\t<a class=\"pw-recommended-reading__link\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-mistakes\/\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">\u279c<\/span>\n\t\t\t\t\t\t\t\t\t11 Affiliate Marketing Mistakes Beginners Should Avoid\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pw-recommended-reading__item\">\n\t\t\t\t\t\t\t\t<a class=\"pw-recommended-reading__link\" href=\"https:\/\/peterwickham.com\/blog\/best-affiliate-marketing-niches\/\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">\u279c<\/span>\n\t\t\t\t\t\t\t\t\tBest Affiliate Marketing Niches for Beginners: 8 Smart Choices\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/section>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"pw-learning-journey__cards\">\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"pw-journey-card pw-journey-card--new\">\n\t\t\t\t\t\t\t<div class=\"pw-journey-card__icon\" aria-hidden=\"true\">\ud83c\udfaf<\/div>\n\t\t\t\t\t\t\t<h3 class=\"pw-journey-card__title\"><span class=\"ez-toc-section\" id=\"New_Here\"><\/span>New Here?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t\t\t<p class=\"pw-journey-card__text\">Start with the beginner roadmap and learn the fundamentals of affiliate marketing and online business.<\/p>\n\t\t\t\t\t\t\t<a class=\"pw-journey-card__button\" href=\"https:\/\/peterwickham.com\/start-here\/\">\n\t\t\t\t\t\t\t\tStart Here\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"pw-journey-card pw-journey-card--next\">\n\t\t\t\t\t\t\t<div class=\"pw-journey-card__icon\" aria-hidden=\"true\">\ud83d\udca1<\/div>\n\t\t\t\t\t\t\t<h3 class=\"pw-journey-card__title\"><span class=\"ez-toc-section\" id=\"Ready_For_The_Next_Step\"><\/span>Ready For The Next Step?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t\t\t<p class=\"pw-journey-card__text\">Discover the complete system I use to build and grow an online business.<\/p>\n\t\t\t\t\t\t\t<a class=\"pw-journey-card__button\" href=\"https:\/\/peterwickham.com\/proclub\">\n\t\t\t\t\t\t\t\tJoin Profit Club\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/section>\n\t\t\n<\/p>","protected":false},"excerpt":{"rendered":"<p>The Complete Guide to Marketing Automation for Small Business: Affiliate Marketing Edition 1. Introduction: A New Era for Small Business Marketing The digital marketplace is crowded, but today, small businesses&hellip;<\/p>\n","protected":false},"author":5,"featured_media":263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,5],"tags":[],"class_list":["post-38","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-ai-tools"],"_links":{"self":[{"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/posts\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":13,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/posts\/38\/revisions"}],"predecessor-version":[{"id":1362,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/posts\/38\/revisions\/1362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/media\/263"}],"wp:attachment":[{"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/media?parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/categories?post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/tags?post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}