{"id":272,"date":"2026-06-03T06:43:01","date_gmt":"2026-06-03T06:43:01","guid":{"rendered":"https:\/\/peterwickham.com\/blog\/?p=272"},"modified":"2026-07-28T00:57:54","modified_gmt":"2026-07-28T00:57:54","slug":"beginner-social-media-marketing","status":"publish","type":"post","link":"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/","title":{"rendered":"Beginner Social Media Marketing: 7 Proven Steps to Success"},"content":{"rendered":"\r\n<h1 class=\"wp-block-heading\">Beginner Social Media Marketing: A Complete Guide to Growing Your Business Online<\/h1>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Social media is one of the most powerful marketing channels available today. Yet many business owners feel overwhelmed when they first start.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><em>Which platform should you use?<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>How often should you post?<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>What type of content actually works?<\/em><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">And perhaps the biggest question of all:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em>How do you turn followers into customers?<\/em><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you&#8217;ve been asking these questions, you&#8217;re not alone.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This beginner social media marketing guide will walk you through everything you need to know to build a strong foundation, attract the right audience, and create a strategy that supports your business goals.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Whether you&#8217;re a small business owner, freelancer, coach, affiliate marketer, or entrepreneur, this guide will help you understand the basics and avoid the mistakes that keep most beginners stuck.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#What_Is_Social_Media_Marketing\" >What Is Social Media Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Why_Social_Media_Marketing_Matters_for_Beginners\" >Why Social Media Marketing Matters for Beginners<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Low_Start-up_Cost\" >Low Start-up Cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Direct_Communication\" >Direct Communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Brand_Awareness\" >Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Traffic_Generation\" >Traffic Generation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Choosing_the_Right_Social_Media_Platform\" >Choosing the Right Social Media Platform<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Facebook\" >Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Instagram\" >Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#LinkedIn\" >LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#TikTok\" >TikTok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Pinterest\" >Pinterest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#YouTube\" >YouTube<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Understanding_Your_Target_Audience\" >Understanding Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Creating_a_Beginner_Social_Media_Marketing_Strategy\" >Creating a Beginner Social Media Marketing Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Step_1_Define_Your_Goal\" >Step 1: Define Your Goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Step_2_Create_Content_Pillars\" >Step 2: Create Content Pillars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Step_3_Create_a_Posting_Schedule\" >Step 3: Create a Posting Schedule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Step_4_Engage_With_Your_Audience\" >Step 4: Engage With Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Step_5_Measure_Results\" >Step 5: Measure Results<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Content_Ideas_for_Beginner_Social_Media_Marketing\" >Content Ideas for Beginner Social Media Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Educational_Posts\" >Educational Posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Personal_Stories\" >Personal Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Behind-the-Scenes_Content\" >Behind-the-Scenes Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Case_Studies\" >Case Studies<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Common_Social_Media_Marketing_Mistakes_Beginners_Make\" >Common Social Media Marketing Mistakes Beginners Make<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Posting_Without_a_Plan\" >Posting Without a Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Focusing_Only_on_Selling\" >Focusing Only on Selling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Ignoring_Analytics\" >Ignoring Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Comparing_Yourself_to_Large_Brands\" >Comparing Yourself to Large Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Quitting_Too_Soon\" >Quitting Too Soon<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Tools_That_Make_Social_Media_Marketing_Easier\" >Tools That Make Social Media Marketing Easier<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Content_Scheduling_Tools\" >Content Scheduling Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Graphic_Design_Tools\" >Graphic Design Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Analytics_Tools\" >Analytics Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#AI_Content_Tools\" >AI Content Tools<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Optional_Training_for_Affiliate_Marketing_Beginners\" >Optional Training for Affiliate Marketing Beginners<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#ClickBank_Profit_Club\" >ClickBank Profit Club<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#The_Future_of_Social_Media_Marketing\" >The Future of Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Frequently_Asked_Questions_About_Beginner_Social_Media_Marketing\" >Frequently Asked Questions About Beginner Social Media Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#How_do_beginners_start_social_media_marketing\" >How do beginners start social media marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Which_social_media_platform_is_best_for_beginners\" >Which social media platform is best for beginners?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#How_often_should_a_small_business_post_on_social_media\" >How often should a small business post on social media?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Do_I_need_thousands_of_followers_for_social_media_marketing_to_work\" >Do I need thousands of followers for social media marketing to work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#How_long_does_social_media_marketing_take_to_produce_results\" >How long does social media marketing take to produce results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Do_beginners_need_to_pay_for_social_media_advertising\" >Do beginners need to pay for social media advertising?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#%F0%9F%9A%80_Continue_Your_Online_Business_Journey\" >\ud83d\ude80\n\t\t\t\tContinue Your Online Business Journey<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Recommended_Reading\" >Recommended Reading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#New_Here\" >New Here?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/peterwickham.com\/blog\/beginner-social-media-marketing\/#Ready_For_The_Next_Step\" >Ready For The Next Step?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p class=\"PDq2pG_selectionAnchorContainer wp-block-paragraph\"><a href=\"https:\/\/peterwickham.com\/affiliate-disclosure\/\"><strong data-start=\"10184\" data-end=\"10209\">Affiliate disclosure:<\/strong><\/a>\u00a0This article may contain affiliate links. If you purchase through one of these links, I may earn a commission at no additional cost to you. I only recommend resources that I believe may be useful for beginners.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Social_Media_Marketing\"><\/span>What Is Social Media Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Social media marketing is the process of using social media platforms to promote your brand, build relationships with your audience, drive website traffic, and generate leads or sales.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Popular social media platforms include:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em>Facebook<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Instagram<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>LinkedIn<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>TikTok<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>X (formerly Twitter)<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Pinterest<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>YouTube<\/em><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The goal isn&#8217;t simply to collect followers.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The goal is to create valuable content that attracts the right people and encourages them to take action.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">That action could be:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em>Visiting your website<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Joining your email list<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Downloading a free resource<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Purchasing a product<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Signing up for a service<\/em><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Successful social media marketing focuses on creating trust before asking for a sale.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">These practical steps can also help you <a class=\"decorated-link\" href=\"https:\/\/peterwickham.com\/blog\/build-trust-online\/\" data-start=\"2935\" data-end=\"3006\">build trust online<\/a> through honest content, consistent messaging and careful recommendations.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Social_Media_Marketing_Matters_for_Beginners\"><\/span>Why Social Media Marketing Matters for Beginners<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Many new business owners assume they need a large advertising budget to compete online.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The reality is that social media gives beginners access to audiences that were once only available to major brands.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Some key benefits include:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Low_Start-up_Cost\"><\/span>Low Start-up Cost<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Social media can also form part of a\u00a0<a class=\"decorated-link\" href=\"https:\/\/peterwickham.com\/blog\/low-cost-online-business-for-beginners\/\" data-start=\"3491\" data-end=\"3602\">low-cost online business for beginners<\/a> when it is combined with helpful content, a website and other free traffic methods.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Creating social media profiles is free. While paid advertising can accelerate results, many businesses grow successfully through organic content.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Direct_Communication\"><\/span>Direct Communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Social media allows you to engage directly with potential customers.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You can answer questions, solve problems, and build credibility in real time.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Awareness\"><\/span>Brand Awareness<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Consistent posting helps people become familiar with your brand.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The more often your ideal audience sees valuable content from you, the more likely they are to remember your business when they&#8217;re ready to buy.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Traffic_Generation\"><\/span>Traffic Generation<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Social media can drive visitors to:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><em>Your website<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Blog posts<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Landing pages<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Affiliate offers<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Online stores<\/em><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Learn how social media fits alongside SEO, email and content marketing in this beginner guide to <a class=\"decorated-link\" href=\"https:\/\/peterwickham.com\/traffic-and-growth\/\" data-start=\"1816\" data-end=\"1893\">traffic and growth strategies.<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This makes it a valuable part of a complete digital marketing strategy.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_the_Right_Social_Media_Platform\"><\/span>Choosing the Right Social Media Platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1432\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/choosing-the-right-social-media-platform.webp\" alt=\"Small-business owner comparing social media platforms by audience, content style and available time.\" width=\"600\" height=\"338\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/choosing-the-right-social-media-platform.webp 1200w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/choosing-the-right-social-media-platform-300x169.webp 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/choosing-the-right-social-media-platform-1024x576.webp 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/choosing-the-right-social-media-platform-768x432.webp 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\r\n<p>One of the biggest mistakes beginners make is trying to be everywhere at once.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Instead, focus on one or two platforms where your target audience spends the most time.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook\"><\/span>Facebook<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Best for:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em>Local businesses<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Community building<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Groups<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Paid advertising<\/em><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For a more detailed platform example, see this <a href=\"https:\/\/peterwickham.com\/blog\/facebook-for-affiliate-marketers\/\">Facebook affiliate marketing guide<\/a>.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram\"><\/span>Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Best for:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em>Visual brands<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Lifestyle businesses<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Coaches<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>E-commerce<\/em><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LinkedIn\"><\/span>LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Best for:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em>B2B marketing<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Consultants<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Service providers<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Professional networking<\/em><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TikTok\"><\/span>TikTok<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Best for:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em>Short-form video content<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Brand awareness<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Reaching younger audiences<\/em><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pinterest\"><\/span>Pinterest<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Best for:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em>Bloggers<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>E-commerce stores<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>DIY, food, fashion, and home niches<\/em><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"YouTube\"><\/span>YouTube<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Best for:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em>Tutorials<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Product reviews<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Educational content<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Long-term organic traffic<\/em><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Choose the platform that aligns with your audience rather than chasing trends.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The Australian Government\u2019s guide to <a class=\"decorated-link\" href=\"https:\/\/business.gov.au\/online-and-digital\/social-media-for-business\" target=\"_blank\" rel=\"noopener nofollow\" data-start=\"880\" data-end=\"977\">social media for business<\/a> offers additional advice on choosing platforms, planning content and measuring your results.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Your_Target_Audience\"><\/span>Understanding Your Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Before creating content, you need to understand who you&#8217;re trying to reach.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ask yourself:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><em>What problems do they have?<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>What goals are they trying to achieve?<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>What questions do they ask repeatedly?<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>What content do they already consume?<\/em><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The better you understand your audience, the easier it becomes to create content they actually care about.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A simple audience profile might include:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em>Age range<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Occupation<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Interests<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Pain points<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Desired outcomes<\/em><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Every piece of content should speak directly to that person.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_a_Beginner_Social_Media_Marketing_Strategy\"><\/span>Creating a Beginner Social Media Marketing Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1434\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/five-step-social-media-marketing-strategy.webp\" alt=\"Five-step beginner social media marketing strategy from setting goals to measuring results.\" width=\"600\" height=\"338\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/five-step-social-media-marketing-strategy.webp 1200w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/five-step-social-media-marketing-strategy-300x169.webp 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/five-step-social-media-marketing-strategy-1024x576.webp 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/five-step-social-media-marketing-strategy-768x432.webp 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A social media strategy doesn&#8217;t have to be complicated.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Start with these five steps.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Define_Your_Goal\"><\/span>Step 1: Define Your Goal<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Your goal might be:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><em>Brand awareness<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Website traffic<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Lead generation<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Sales<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Community growth<\/em><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Having a clear objective helps you measure success.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Create_Content_Pillars\"><\/span>Step 2: Create Content Pillars<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Content pillars are recurring topics you regularly discuss.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For example:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A fitness coach might use:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em>Nutrition tips<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Workout advice<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Success stories<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Mindset content<\/em><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A marketing business might use:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em>Social media tips<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Content creation<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Case studies<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Industry trends<\/em><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Most businesses perform well with 3-5 content pillars.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A clear <a class=\"decorated-link\" href=\"https:\/\/peterwickham.com\/blog\/content-marketing-strategy-guide\/\" data-start=\"2197\" data-end=\"2290\">content marketing strategy<\/a> can help you turn your main topics into a practical publishing plan.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Create_a_Posting_Schedule\"><\/span>Step 3: Create a Posting Schedule<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Consistency beats intensity.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Posting three times every week for a year is usually more effective than posting three times a day for two weeks and then disappearing.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A beginner schedule could be:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Monday: Educational content<\/strong><\/li>\r\n\r\n\r\n\r\n<li><strong>Wednesday: Personal story<\/strong><\/li>\r\n\r\n\r\n\r\n<li><strong>Friday: Promotional content<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Engage_With_Your_Audience\"><\/span>Step 4: Engage With Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Social media is not a billboard.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Respond to:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em><strong>Comments<\/strong><\/em><\/li>\r\n\r\n\r\n\r\n<li><em><strong>Direct messages<\/strong><\/em><\/li>\r\n\r\n\r\n\r\n<li><em><strong>Mentions<\/strong><\/em><\/li>\r\n\r\n\r\n\r\n<li><em><strong>Questions<\/strong><\/em><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Engagement helps build trust and increases visibility.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Measure_Results\"><\/span>Step 5: Measure Results<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Track metrics such as:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><em>Reach<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Engagement<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Click-through rate<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Website traffic<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Leads generated<\/em><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Review your results monthly and adjust your strategy.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Ideas_for_Beginner_Social_Media_Marketing\"><\/span>Content Ideas for Beginner Social Media Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1435\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/social-media-content-pillars-schedule.webp\" alt=\"Social media content pillars organised into a simple three-day weekly posting schedule.\" width=\"600\" height=\"450\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/social-media-content-pillars-schedule.webp 1448w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/social-media-content-pillars-schedule-300x225.webp 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/social-media-content-pillars-schedule-1024x768.webp 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/social-media-content-pillars-schedule-768x576.webp 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Many beginners run out of content ideas quickly.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The good news is that your audience often wants simple information.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Here are content formats that consistently perform well.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Educational_Posts\"><\/span>Educational Posts<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Teach something useful.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Examples:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><em>How-to guides<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Tutorials<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Quick tips<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Industry insights<\/em><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personal_Stories\"><\/span>Personal Stories<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Stories help people connect with your brand.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Share:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em>Lessons learned<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Challenges overcome<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Business experiences<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Customer success stories<\/em><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Behind-the-Scenes_Content\"><\/span>Behind-the-Scenes Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Show how your business operates.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Examples:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em>Daily routines<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Workspace setups<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Project updates<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Product creation<\/em><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Answer common questions from customers.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This creates useful content while reducing objections.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case_Studies\"><\/span>Case Studies<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Demonstrate results through real examples.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">People trust evidence more than claims.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Social_Media_Marketing_Mistakes_Beginners_Make\"><\/span>Common Social Media Marketing Mistakes Beginners Make<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Avoiding these mistakes can save months of frustration.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Posting_Without_a_Plan\"><\/span>Posting Without a Plan<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Random content creates random results.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Develop a strategy and follow it consistently.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Focusing_Only_on_Selling\"><\/span>Focusing Only on Selling<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">People follow accounts for value.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If every post is a sales pitch, engagement will decline.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A useful guideline is:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>80% value<\/strong><\/li>\r\n\r\n\r\n\r\n<li><strong>20% promotion<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Learn how to <a class=\"decorated-link\" href=\"https:\/\/peterwickham.com\/blog\/how-to-promote-affiliate-products\/\" data-start=\"888\" data-end=\"1002\">promote affiliate products without being pushy<\/a> by balancing helpful content with relevant recommendations.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ignoring_Analytics\"><\/span>Ignoring Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Data reveals what your audience wants.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pay attention to your top-performing posts.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comparing_Yourself_to_Large_Brands\"><\/span>Comparing Yourself to Large Brands<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Major companies often have entire marketing teams.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Focus on your own progress.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quitting_Too_Soon\"><\/span>Quitting Too Soon<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Many businesses stop posting before seeing results.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Social media marketing is a long-term investment.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Consistency compounds over time.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tools_That_Make_Social_Media_Marketing_Easier\"><\/span>Tools That Make Social Media Marketing Easier<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1436\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/social-media-engagement-and-analytics.webp\" alt=\"Small-business owner reviewing social media reach, engagement, website clicks and leads.\" width=\"600\" height=\"450\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/social-media-engagement-and-analytics.webp 1448w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/social-media-engagement-and-analytics-300x225.webp 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/social-media-engagement-and-analytics-1024x768.webp 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/social-media-engagement-and-analytics-768x576.webp 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As your content efforts grow, tools can help streamline the process.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Useful categories include:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Scheduling_Tools\"><\/span>Content Scheduling Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">These allow you to plan and publish content in advance.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Benefits include:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em>Time savings<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Consistency<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Better organization<\/em><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Graphic_Design_Tools\"><\/span>Graphic Design Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Visual content typically receives higher engagement.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Design tools help create:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><em>Social graphics<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Infographics<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Promotional images<\/em><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analytics_Tools\"><\/span>Analytics Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Analytics help identify:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><strong><em>Top-performing content<\/em><\/strong><\/li>\r\n\r\n\r\n\r\n<li><strong><em>Audience behaviour<\/em><\/strong><\/li>\r\n\r\n\r\n\r\n<li><strong><em>Growth opportunities<\/em><\/strong><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_Content_Tools\"><\/span>AI Content Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Many marketers now use AI tools to:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em>Generate content ideas<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Create captions<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Draft posts<\/em><\/li>\r\n\r\n\r\n\r\n<li><em>Repurpose content<\/em><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This can significantly reduce the time spent creating content.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optional_Training_for_Affiliate_Marketing_Beginners\"><\/span>Optional Training for Affiliate Marketing Beginners<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Learning social media marketing from separate articles and videos can sometimes feel overwhelming. You may understand individual tactics but still be unsure how they fit into a complete affiliate marketing plan.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A structured training program can help by giving you a clearer order to follow, practical examples and ongoing guidance.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Affiliate disclosure:<\/strong> <em>I may earn a commission if you purchase through the link below, at no additional cost to you.<\/em><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ClickBank_Profit_Club\"><\/span>ClickBank Profit Club<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">ClickBank Profit Club is an optional resource for beginners who want structured affiliate marketing training rather than trying to piece everything together alone.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The program may be worth exploring if you are looking for guidance on areas such as:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Choosing and promoting affiliate offers<\/li>\r\n\r\n\r\n\r\n<li>Creating marketing content<\/li>\r\n\r\n\r\n\r\n<li>Building an audience<\/li>\r\n\r\n\r\n\r\n<li>Using email and follow-up systems<\/li>\r\n\r\n\r\n\r\n<li>Developing a more organised marketing routine<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It is not required to follow the social media strategy in this guide, and no training program can guarantee traffic, sales or income. Before joining, review the current inclusions, conditions and any optional paid upgrades to decide whether the program suits your goals and budget.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/peterwickham.com\/proclub\" target=\"_blank\" rel=\"noopener sponsored\">Explore ClickBank Profit Club<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Continue to focus on the fundamentals covered in this guide: help your audience, create useful content, post consistently and review your results.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Future_of_Social_Media_Marketing\"><\/span>The Future of Social Media Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Social media continues to evolve.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">However, the fundamentals remain surprisingly consistent.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Businesses that succeed tend to focus on:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><strong>Building relationships<\/strong><\/li>\r\n\r\n\r\n\r\n<li><strong>Creating helpful content<\/strong><\/li>\r\n\r\n\r\n\r\n<li><strong>Understanding their audience<\/strong><\/li>\r\n\r\n\r\n\r\n<li><strong>Staying consistent<\/strong><\/li>\r\n\r\n\r\n\r\n<li><strong>Measuring results<\/strong><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Algorithms change.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Platforms rise and fall.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Human psychology remains largely the same.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">People engage with content that helps them solve problems, achieve goals, or feel understood.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1381\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/FAQ-Online-Business-6.webp\" alt=\"Frequently Asked Questions\" width=\"400\" height=\"170\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/FAQ-Online-Business-6.webp 1200w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/FAQ-Online-Business-6-300x127.webp 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/FAQ-Online-Business-6-1024x434.webp 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/FAQ-Online-Business-6-768x326.webp 768w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/h2>\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About_Beginner_Social_Media_Marketing\"><\/span>Frequently Asked Questions About Beginner Social Media Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1784617459245\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_do_beginners_start_social_media_marketing\"><\/span>How do beginners start social media marketing?<br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Start by focusing on one or two social platforms that match your goals. Set clear objectives, share consistent and engaging content, and interact with your audience. Use analytics to track performance and refine your strategy over time.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1784617503060\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Which_social_media_platform_is_best_for_beginners\"><\/span>Which social media platform is best for beginners?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The best platform is usually the one your target audience already uses.<\/p>\n<p>Facebook may suit local businesses and community-based brands, while Instagram works well for visual content. LinkedIn can be useful for professional services and business-to-business marketing, while Pinterest and YouTube may provide longer-lasting traffic for educational content.<\/p>\n<p>Instead of joining every platform, begin with one that matches your audience, content style and available time. Learn how it works before adding another.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1784617585589\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_often_should_a_small_business_post_on_social_media\"><\/span>How often should a small business post on social media?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A beginner could start by posting two or three times each week.<\/p>\n<p>The ideal schedule depends on the platform, audience and type of content you create. However, maintaining a realistic schedule is more important than posting frequently for a short period and then disappearing.<\/p>\n<p>Choose a schedule you can manage consistently, review your results and gradually adjust your posting frequency.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1784617642377\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Do_I_need_thousands_of_followers_for_social_media_marketing_to_work\"><\/span>Do I need thousands of followers for social media marketing to work?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>No. A smaller audience can still produce meaningful results when it includes the right people.<\/p>\n<p>A business with a few hundred interested and engaged followers may receive more website visits, enquiries or sales than an account with thousands of people who rarely interact.<\/p>\n<p>Focus on attracting relevant followers, answering their questions and creating content that helps them take the next step.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1784617698168\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_long_does_social_media_marketing_take_to_produce_results\"><\/span>How long does social media marketing take to produce results?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Social media marketing usually takes time, particularly when you are relying on organic content rather than paid advertising.<\/p>\n<p>You may begin receiving engagement and profile visits relatively quickly, but building trust, website traffic and consistent leads can take several months. Results depend on your niche, platform, content quality, posting consistency and how well you understand your audience.<\/p>\n<p>Review your progress monthly instead of judging the strategy after only a few posts.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1784617758192\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Do_beginners_need_to_pay_for_social_media_advertising\"><\/span>Do beginners need to pay for social media advertising?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>No. Beginners can start with organic social media content and learn what their audience responds to before spending money on advertising.<\/p>\n<p>Organic posts can help you test topics, messages and content formats without a large budget. Paid advertising may become useful later when you have a clear offer, a suitable landing page and evidence that your message connects with the right audience.<\/p>\n<p>Avoid paying to promote content simply because an organic post received little engagement.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Beginner social media marketing doesn&#8217;t have to be complicated.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Start with one platform.<\/li>\r\n\r\n\r\n\r\n<li>Focus on helping your audience.<\/li>\r\n\r\n\r\n\r\n<li>Create content consistently.<\/li>\r\n\r\n\r\n\r\n<li>Learn from your analytics.<\/li>\r\n\r\n\r\n\r\n<li>And most importantly, give your strategy enough time to work.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Many successful businesses started with zero followers and a simple commitment to show up consistently.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>You don&#8217;t need to be an expert before you begin.<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>You need to begin before you become an expert.<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Choose your platform, create your first piece of content, and take the next step today.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n\t\t<section class=\"pw-learning-journey\" aria-labelledby=\"pw-learning-journey-272\">\n\t\t\t<h2 id=\"pw-learning-journey-272\" class=\"pw-learning-journey__title\"><span class=\"ez-toc-section\" id=\"%F0%9F%9A%80_Continue_Your_Online_Business_Journey\"><\/span>\n\t\t\t\t<span aria-hidden=\"true\">\ud83d\ude80<\/span>\n\t\t\t\tContinue Your Online Business Journey\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\t\t\t\t\t\t\t<p class=\"pw-learning-journey__intro\">Explore more resources to help you build and grow your online business.<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<section class=\"pw-recommended-reading\" aria-labelledby=\"pw-recommended-reading-272\">\n\t\t\t\t\t<h3 id=\"pw-recommended-reading-272\" class=\"pw-recommended-reading__title\"><span class=\"ez-toc-section\" id=\"Recommended_Reading\"><\/span>\n\t\t\t\t\t\tRecommended Reading\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t<ul class=\"pw-recommended-reading__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pw-recommended-reading__item\">\n\t\t\t\t\t\t\t\t<a class=\"pw-recommended-reading__link\" href=\"https:\/\/peterwickham.com\/blog\/how-to-increase-website-traffic-organically\/\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">\u279c<\/span>\n\t\t\t\t\t\t\t\t\tHow to Increase Website Traffic Organically: 9 Proven Wins\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pw-recommended-reading__item\">\n\t\t\t\t\t\t\t\t<a class=\"pw-recommended-reading__link\" href=\"https:\/\/peterwickham.com\/blog\/how-to-write-a-blog-post-for-beginners\/\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">\u279c<\/span>\n\t\t\t\t\t\t\t\t\tHow to Write a Blog Post for Beginners: 11 Easy, Proven Steps\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pw-recommended-reading__item\">\n\t\t\t\t\t\t\t\t<a class=\"pw-recommended-reading__link\" href=\"https:\/\/peterwickham.com\/blog\/how-to-write-blog-posts\/\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">\u279c<\/span>\n\t\t\t\t\t\t\t\t\tHow to Write Blog Posts That Get Traffic: 11 Effective Steps\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/section>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"pw-learning-journey__cards\">\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"pw-journey-card pw-journey-card--new\">\n\t\t\t\t\t\t\t<div class=\"pw-journey-card__icon\" aria-hidden=\"true\">\ud83c\udfaf<\/div>\n\t\t\t\t\t\t\t<h3 class=\"pw-journey-card__title\"><span class=\"ez-toc-section\" id=\"New_Here\"><\/span>New Here?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t\t\t<p class=\"pw-journey-card__text\">Start with the beginner roadmap and learn the fundamentals of affiliate marketing and online business.<\/p>\n\t\t\t\t\t\t\t<a class=\"pw-journey-card__button\" href=\"https:\/\/peterwickham.com\/start-here\/\">\n\t\t\t\t\t\t\t\tStart Here\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"pw-journey-card pw-journey-card--next\">\n\t\t\t\t\t\t\t<div class=\"pw-journey-card__icon\" aria-hidden=\"true\">\ud83d\udca1<\/div>\n\t\t\t\t\t\t\t<h3 class=\"pw-journey-card__title\"><span class=\"ez-toc-section\" id=\"Ready_For_The_Next_Step\"><\/span>Ready For The Next Step?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t\t\t<p class=\"pw-journey-card__text\">Discover the complete system I use to build and grow an online business.<\/p>\n\t\t\t\t\t\t\t<a class=\"pw-journey-card__button\" href=\"https:\/\/peterwickham.com\/proclub\">\n\t\t\t\t\t\t\t\tJoin Profit Club\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/section>\n\t\t\r\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Beginner Social Media Marketing: A Complete Guide to Growing Your Business Online Social media is one of the most powerful marketing channels available today. Yet many business owners feel overwhelmed&hellip;<\/p>\n","protected":false},"author":5,"featured_media":1431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-traffic-marketing"],"_links":{"self":[{"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/posts\/272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/comments?post=272"}],"version-history":[{"count":18,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/posts\/272\/revisions"}],"predecessor-version":[{"id":1441,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/posts\/272\/revisions\/1441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/media\/1431"}],"wp:attachment":[{"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/media?parent=272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/categories?post=272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/tags?post=272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}