{"id":2324,"date":"2026-10-16T10:41:09","date_gmt":"2026-10-16T10:41:09","guid":{"rendered":"https:\/\/peterwickham.com\/blog\/?p=2324"},"modified":"2026-10-02T13:42:23","modified_gmt":"2026-10-02T13:42:23","slug":"content-gap-analysis","status":"publish","type":"post","link":"https:\/\/peterwickham.com\/blog\/content-gap-analysis\/","title":{"rendered":"Content Gap Analysis: 7 Simple Steps to Find Better Topics"},"content":{"rendered":"\r\n

How to Find Content Gaps for Your Website: 7 Simple Steps<\/h1>\r\n\r\n\r\n\r\n

It\u2019s quite easy to reach a point where you\u2019ve published a reasonable number of articles but you\u2019re no longer sure what to write next.<\/p>\r\n\r\n\r\n\r\n

This is where a content gap analysis can help.<\/em><\/p>\r\n\r\n\r\n\r\n

In simple terms, you\u2019re looking for useful questions, subtopics or stages in the reader\u2019s journey that your website does not yet answer properly.<\/p>\r\n

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  1. Some gaps may need a new article.<\/li>\r\n
  2. Others may be better handled by improving an existing page.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    This guide will show you how to identify content gaps and work through a practical seven-step process without turning content planning into a complicated SEO exercise.<\/p>

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    Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n