{"id":2295,"date":"2026-10-09T11:07:30","date_gmt":"2026-10-09T11:07:30","guid":{"rendered":"https:\/\/peterwickham.com\/blog\/?p=2295"},"modified":"2026-10-02T04:07:22","modified_gmt":"2026-10-02T04:07:22","slug":"affiliate-marketing-metrics","status":"publish","type":"post","link":"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/","title":{"rendered":"Affiliate Marketing Metrics: 7 Simple Numbers to Track"},"content":{"rendered":"\r\n<h1 class=\"wp-block-heading\">How to Track Affiliate Marketing Results Without Getting Lost in the Numbers<\/h1>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Affiliate marketing can become surprisingly confusing once the numbers start appearing.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\"><em>One dashboard shows clicks. <\/em><\/p>\r\n<p style=\"padding-left: 40px;\"><em>Another shows conversions.<\/em><\/p>\r\n<p>You may see pending commissions, approved commissions, conversion rates and several other figures you are not quite sure what to do with.<\/p>\r\n\r\n\r\n\r\n<blockquote>\r\n<p class=\"wp-block-paragraph\">For most beginners, trying to watch everything creates more confusion than clarity.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You do not need a complicated reporting system. A small group of useful affiliate marketing metrics can show whether people are finding your content, clicking your recommendations and taking the next step.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This guide explains the figures worth watching, where to find them and how to use them without turning your affiliate business into a spreadsheet exercise.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#Start_With_the_Journey_Not_the_Dashboard\" >Start With the Journey, Not the Dashboard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#Which_Affiliate_Marketing_Metrics_Should_a_Beginner_Track\" >Which Affiliate Marketing Metrics Should a Beginner Track?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#1_Visitors_to_Your_Affiliate_Content\" >1. Visitors to Your Affiliate Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#2_Affiliate-Link_Clicks\" >2. Affiliate-Link Clicks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#3_Conversions\" >3. Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#4_Affiliate_Conversion_Rate\" >4. Affiliate Conversion Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#5_Pending_Approved_and_Reversed_Commissions\" >5. Pending, Approved and Reversed Commissions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#6_Commission_Earned_Per_Affiliate_Click\" >6. Commission Earned Per Affiliate Click<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#7_Results_by_Page_or_Content_Type\" >7. Results by Page or Content Type<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#How_to_Track_Affiliate_Marketing_Results_With_a_Simple_Monthly_Review\" >How to Track Affiliate Marketing Results With a Simple Monthly Review<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#Use_Your_Affiliate_Dashboard_and_Website_Analytics_for_Different_Jobs\" >Use Your Affiliate Dashboard and Website Analytics for Different Jobs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#What_Should_You_Do_When_the_Numbers_Look_Weak\" >What Should You Do When the Numbers Look Weak?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#Avoid_These_Common_Tracking_Mistakes\" >Avoid These Common Tracking Mistakes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#Want_a_Clearer_Affiliate_Marketing_Starting_Point\" >Want a Clearer Affiliate Marketing Starting Point?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#What_Are_the_Most_Important_Affiliate_Marketing_Metrics_for_Beginners\" >What Are the Most Important Affiliate Marketing Metrics for Beginners?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#How_Often_Should_I_Check_Affiliate_Marketing_Results\" >How Often Should I Check Affiliate Marketing Results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#Why_Am_I_Getting_Affiliate_Clicks_but_No_Sales\" >Why Am I Getting Affiliate Clicks but No Sales?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#Should_I_Use_Google_Analytics_to_Track_Affiliate_Links\" >Should I Use Google Analytics to Track Affiliate Links?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#What_Is_a_Good_Affiliate_Conversion_Rate\" >What Is a Good Affiliate Conversion Rate?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#%F0%9F%9A%80_Continue_Your_Online_Business_Journey\" >\ud83d\ude80\n\t\t\t\tContinue Your Online Business Journey<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#Recommended_Reading\" >Recommended Reading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#New_Here\" >New Here?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/peterwickham.com\/blog\/affiliate-marketing-metrics\/#Ready_For_The_Next_Step\" >Ready For The Next Step?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/peterwickham.com\/affiliate-disclosure\/\">Affiliate disclosure<\/a>:<\/strong> Some links in this article may be affiliate links. If you make a purchase through one of these links, I may earn a commission at no additional cost to you. I only recommend products or resources I believe may be useful to readers.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Start_With_the_Journey_Not_the_Dashboard\"><\/span>Start With the Journey, Not the Dashboard<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2300\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-results-tracking-journey.png\" alt=\"Simple affiliate marketing pathway from helpful content through a click and conversion to an approved commission.\" width=\"600\" height=\"314\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-results-tracking-journey.png 1734w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-results-tracking-journey-300x157.png 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-results-tracking-journey-1024x536.png 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-results-tracking-journey-768x402.png 768w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-results-tracking-journey-1536x803.png 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Before looking at individual numbers, understand what you are measuring.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A simple affiliate journey looks like this:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Helpful content \u2192 visitor \u2192 affiliate-link click \u2192 sale or lead \u2192 approved commission<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Website traffic tells you whether people reach your content.<\/li>\r\n<li>Affiliate-link clicks show whether readers investigate your recommendation.<\/li>\r\n<li>Conversions show whether qualifying actions take place.<\/li>\r\n<li>Approved commissions show what the program has accepted for payment.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you are unclear about what happens after someone clicks a tracked link, my guide explaining <a href=\"https:\/\/peterwickham.com\/blog\/what-are-affiliate-links\/\">what affiliate links are and how they work<\/a> will help.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For the wider picture \u2014 choosing programs, creating useful content, using links responsibly and building traffic \u2014 the <a href=\"https:\/\/peterwickham.com\/affiliate-marketing-for-beginners\/\">Affiliate Marketing for Beginners guide<\/a> brings those pieces together.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_Affiliate_Marketing_Metrics_Should_a_Beginner_Track\"><\/span>Which Affiliate Marketing Metrics Should a Beginner Track?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" data-pm-slice=\"1 1 []\">There are dozens of possible affiliate marketing metrics \u2014 sometimes also described as affiliate marketing KPIs \u2014 but more data is not automatically more useful.<\/p>\r\n<p data-pm-slice=\"1 1 []\">For a beginner with a content-based website, I would start with seven.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Visitors_to_Your_Affiliate_Content\"><\/span>1. Visitors to Your Affiliate Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Before worrying about sales, check whether anyone is reaching the pages containing your recommendations.<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>A review with 25 visits has not had much opportunity to prove anything.<\/li>\r\n<li>A page with steady traffic but very few affiliate clicks gives you a more useful question to investigate.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Traffic is context rather than an affiliate result by itself. A broad guide may attract many visitors who are only researching, while a comparison may receive fewer visitors from people closer to making a decision.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Affiliate-Link_Clicks\"><\/span>2. Affiliate-Link Clicks<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Affiliate-link clicks show how often readers move from your content to the merchant or product page through your tracked link.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If a page receives traffic but few clicks, ask whether the recommendation genuinely fits the article, appears at a useful point and gives the reader a clear reason to investigate further.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A click is not a sale. It simply shows that the reader was interested enough to take another step.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Your affiliate program may report tracked clicks. Website analytics can also help you understand outbound clicks from your own site. <a href=\"https:\/\/support.google.com\/analytics\/answer\/13566436#zippy=%2Cin-this-article\" rel=\"nofollow noopener\" target=\"_blank\">Google Analytics 4, for example, can measure clicks<\/a> that lead away from your domain when enhanced measurement is enabled.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2301\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-marketing-metrics-beginner.png\" alt=\"Older woman reviewing simple cards for visitors, clicks, conversions and approved commissions.\" width=\"600\" height=\"314\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-marketing-metrics-beginner.png 1734w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-marketing-metrics-beginner-300x157.png 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-marketing-metrics-beginner-1024x536.png 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-marketing-metrics-beginner-768x402.png 768w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-marketing-metrics-beginner-1536x803.png 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Conversions\"><\/span>3. Conversions<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A conversion is the qualifying action that the affiliate program is designed to reward. That may be a purchase, lead, account registration, trial or another action.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Make sure you understand exactly what counts as a conversion and when it becomes eligible for a commission. My guide to <a href=\"https:\/\/peterwickham.com\/blog\/how-to-choose-an-affiliate-program\/\">choosing an affiliate program<\/a> covers tracking, payment terms and other checks worth making before you rely heavily on an offer.<\/p>\r\n\r\n\r\n\r\n<blockquote>\r\n<p class=\"wp-block-paragraph\">Do not judge a recommendation after one or two clicks. A tiny sample rarely tells you enough to make a sensible decision.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Affiliate_Conversion_Rate\"><\/span>4. Affiliate Conversion Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Your affiliate conversion rate shows what percentage of tracked clicks become conversions.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Conversions \u00f7 affiliate clicks \u00d7 100 = conversion rate<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If 100 tracked clicks produce 4 qualifying conversions, the conversion rate is 4%.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">That does not mean 4% is automatically good or bad. Products, prices, audiences, traffic sources and buying intent differ.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Use your conversion rate mainly to compare similar pages or offers over time. If one review consistently converts better than another, investigate why.<\/p>\r\n<blockquote>\r\n<p>The stronger page may attract better-matched visitors, explain the product more clearly or recommend an offer that better fits the audience.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Pending_Approved_and_Reversed_Commissions\"><\/span>5. Pending, Approved and Reversed Commissions<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A conversion and a payable commission are not always the same thing.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Affiliate dashboards commonly separate commissions into stages such as pending, approved, paid or reversed, although the wording varies between programs.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A commission may remain pending while a refund period passes or the merchant checks that the transaction meets its rules. It may be reversed if the order is refunded, cancelled or becomes ineligible.<\/p>\r\n\r\n\r\n\r\n<blockquote>\r\n<p class=\"wp-block-paragraph\">Approved commissions are therefore more useful than simply counting every recorded conversion.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If this part is unclear, my guide to <a href=\"https:\/\/peterwickham.com\/blog\/affiliate-commission\/\">affiliate commission<\/a> explains the common payment models and why a recorded commission may not be immediately payable.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Commission_Earned_Per_Affiliate_Click\"><\/span>6. Commission Earned Per Affiliate Click<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Once you have enough data, a simple comparison can be useful:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Approved commission \u00f7 affiliate clicks = commission earned per click<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Suppose Page A produces 200 clicks and $40 in approved commission, while Page B produces 80 clicks and $32. Page A generates more total commission, but Page B earns more for each click.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">That gives you something to investigate. Its visitors may have stronger buying intent or the product may be a better fit.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Do not use this figure to chase the highest-paying product regardless of quality. <strong>Audience fit still comes first.<\/strong><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Results_by_Page_or_Content_Type\"><\/span>7. Results by Page or Content Type<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">One of the most useful affiliate marketing metrics is knowing which content produces the activity.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\"><em>A beginner guide, tutorial, comparison and product review can serve different purposes. <\/em><\/p>\r\n<p style=\"padding-left: 40px;\"><em>A broad guide may attract more visitors but fewer affiliate clicks. <\/em><\/p>\r\n<p style=\"padding-left: 40px;\"><em>A comparison may receive less traffic but help more readers make a decision.<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Instead of asking only, \u201c<em>How much did my site earn?<\/em>\u201d, ask:<\/p>\r\n\r\n\r\n\r\n<blockquote>\r\n<p class=\"wp-block-paragraph\"><strong>Which pages attract suitable visitors, useful clicks and approved conversions?<\/strong><\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you are creating review content, my guide on <a href=\"https:\/\/peterwickham.com\/blog\/how-to-write-a-product-review\/\">how to write an honest affiliate product review<\/a> explains how to help the reader make a decision without turning the article into a sales pitch.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Track_Affiliate_Marketing_Results_With_a_Simple_Monthly_Review\"><\/span>How to Track Affiliate Marketing Results With a Simple Monthly Review<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2302\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-results-monthly-review.png\" alt=\"Woman using a simple monthly affiliate results sheet to compare clicks, conversions and approved commissions.\" width=\"600\" height=\"314\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-results-monthly-review.png 1734w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-results-monthly-review-300x157.png 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-results-monthly-review-1024x536.png 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-results-monthly-review-768x402.png 768w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-results-monthly-review-1536x803.png 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You do not need to check your affiliate marketing metrics several times a day.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For a new or smaller site, a monthly review is a sensible place to start. If you&#8217;re trying to learn how to track affiliate sales, this simple routine gives you enough information to begin without building a complicated reporting system.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Create a spreadsheet with one row for each important affiliate page and columns for:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>page or article;<\/li>\r\n\r\n\r\n\r\n<li>website visits;<\/li>\r\n\r\n\r\n\r\n<li>affiliate clicks;<\/li>\r\n\r\n\r\n\r\n<li>conversions;<\/li>\r\n\r\n\r\n\r\n<li>conversion rate;<\/li>\r\n\r\n\r\n\r\n<li>approved commission; and<\/li>\r\n\r\n\r\n\r\n<li>notes about changes you made.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">At the end of the month, look for patterns rather than isolated numbers.<\/p>\r\n\r\n\r\n\r\n<ol>\r\n<li>Are people visiting but not clicking?<\/li>\r\n<li>Are they clicking but not converting?<\/li>\r\n<li>Does one page produce more approved commissions than another?<\/li>\r\n<li>Has an updated review started attracting more useful activity?<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Then choose one sensible action.<\/strong> You might improve an explanation, move a link, update an old comparison or simply wait until you have more data.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Your_Affiliate_Dashboard_and_Website_Analytics_for_Different_Jobs\"><\/span>Use Your Affiliate Dashboard and Website Analytics for Different Jobs<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You probably do not need one perfect dashboard containing everything. There are many affiliate marketing tracking methods, but a beginner usually only needs to understand where the important information comes from.<\/p>\r\n<blockquote>\r\n<p>Good affiliate marketing analytics can be simple if each tool has a clear job.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Website analytics can help you understand which pages receive visitors and which outbound links people click. <a href=\"https:\/\/support.google.com\/analytics\/answer\/13566436\" target=\"_blank\" rel=\"noopener nofollow\">Google explains that GA4 can detect outbound-link clicks<\/a> through enhanced measurement and report the destination link.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Your affiliate dashboard then shows what the program records after the visitor follows the tracked link, including conversions and commission status.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The figures may not match exactly because the systems measure different parts of the journey. Rather than forcing every report to agree, use each tool for the question it answers best.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Should_You_Do_When_the_Numbers_Look_Weak\"><\/span>What Should You Do When the Numbers Look Weak?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Work backwards through the journey.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\"><em>If the page has little traffic, the first problem may be discovery rather than affiliate marketing.<\/em><\/p>\r\n<p><em>\r\n\r\n<\/em><\/p>\r\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\"><em>If it has traffic but few affiliate clicks, review the relevance and presentation of the recommendation.<\/em><\/p>\r\n<p><em>\r\n\r\n<\/em><\/p>\r\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\"><em>If clicks are healthy but conversions remain weak, look at audience fit, buying intent, product suitability and the merchant&#8217;s sales process.<\/em><\/p>\r\n<p><em>\r\n\r\n<\/em><\/p>\r\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\"><em>If conversions appear but many commissions are reversed, review the program terms and the offer itself.<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This is the purpose of affiliate marketing tracking: not to create an impressive dashboard, but to tell you what deserves attention next.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avoid_These_Common_Tracking_Mistakes\"><\/span>Avoid These Common Tracking Mistakes<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Do not compare unrelated pages as though they should perform the same way. A beginner guide and a product comparison serve different readers.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Do not make major decisions from tiny samples. Three clicks and no sales does not tell you much.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Do not focus only on commission. Traffic, clicks and content type help explain why commissions change.<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">And do not keep adding reports simply because a tool makes them available. If you cannot explain how a number will influence a decision, you probably do not need to monitor it yet.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Want_a_Clearer_Affiliate_Marketing_Starting_Point\"><\/span>Want a Clearer Affiliate Marketing Starting Point?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tracking works best inside a simple process: choose a suitable audience, create helpful content, recommend relevant products, attract visitors and review what happened.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you would prefer a more structured way to work through those pieces, you can take a look at <a href=\"https:\/\/peterwickham.com\/proclub\" target=\"_blank\" rel=\"noopener sponsored\">CB Profit Club<\/a> and decide whether it suits where you are now.<\/p>\r\n\r\n\r\n\r\n<blockquote>\r\n<p class=\"wp-block-paragraph\">There are no guaranteed results. The value of structured training is having a clearer sequence to follow while you learn, test and improve.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1379\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/FAQ-Online-Business-3.webp\" alt=\"Frequently Asked Question about Affiliate Marketing Metrics\" width=\"450\" height=\"251\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/FAQ-Online-Business-3.webp 1200w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/FAQ-Online-Business-3-300x168.webp 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/FAQ-Online-Business-3-1024x572.webp 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/FAQ-Online-Business-3-768x429.webp 768w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/h2>\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1790834865032\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_Are_the_Most_Important_Affiliate_Marketing_Metrics_for_Beginners\"><\/span>What Are the Most Important Affiliate Marketing Metrics for Beginners?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Start with visits to your affiliate content, affiliate-link clicks, conversions, conversion rate and approved commissions. Once you have enough activity, compare commission earned per click and results by individual page. You do not need every figure available in a dashboard. Useful affiliate marketing metrics are the ones that help you see where readers are moving through the process and where they may be stopping.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1790834898331\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_Often_Should_I_Check_Affiliate_Marketing_Results\"><\/span>How Often Should I Check Affiliate Marketing Results?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>For many beginners, a monthly review is a sensible starting point. Checking several times a day can encourage you to react to small changes that do not yet mean anything. A monthly review gives traffic, clicks and conversions more time to accumulate. As your site grows, you may decide to review some reports weekly, but there is no need to build a complicated routine before the amount of data justifies it.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1790834929383\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Why_Am_I_Getting_Affiliate_Clicks_but_No_Sales\"><\/span>Why Am I Getting Affiliate Clicks but No Sales?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The traffic may not have strong buying intent, the product may not suit the audience, the recommendation may not prepare the reader for the offer, or the merchant&#8217;s page may not convert well. A small number of clicks can also be misleading. Gather enough data to see whether there is a pattern, then review the journey from content to click to merchant page before replacing the offer.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1790834961736\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Should_I_Use_Google_Analytics_to_Track_Affiliate_Links\"><\/span>Should I Use Google Analytics to Track Affiliate Links?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Google Analytics can help you understand outbound clicks from your website, but it does not replace the affiliate program&#8217;s reporting. GA4 can measure when a visitor clicks a link that leads away from your domain. The affiliate dashboard records qualifying conversions and commissions according to that program&#8217;s rules. Using both gives you a clearer view of what happens before and after the click without requiring an elaborate tracking system.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1790835008537\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_Is_a_Good_Affiliate_Conversion_Rate\"><\/span>What Is a Good Affiliate Conversion Rate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>There is no single affiliate conversion rate that is good for every site or offer. Results vary with product price, audience fit, traffic source, buying intent and the action being measured. Instead of chasing a universal benchmark, compare similar pages and offers over time. If your own conversion rate improves after a sensible change, that is more useful than comparing it with a figure from a completely different niche.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2303\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-results-review-improve.png\" alt=\"Older man calmly reviewing affiliate results and planning one sensible improvement.\" width=\"600\" height=\"314\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-results-review-improve.png 1734w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-results-review-improve-300x157.png 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-results-review-improve-1024x536.png 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-results-review-improve-768x402.png 768w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/10\/affiliate-results-review-improve-1536x803.png 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/h2>\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Affiliate marketing becomes harder to understand when every available number is treated as equally important.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For most beginners, the useful affiliate marketing metrics follow a simple journey:<\/p>\r\n<ol>\r\n<li>people reach your content,<\/li>\r\n<li>some click a relevant recommendation,<\/li>\r\n<li>some complete a qualifying action<\/li>\r\n<li>and some of those conversions become approved commissions.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Start there.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Set up a simple monthly review, record only the numbers you understand and use them to answer one practical question at a time.<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">One sensible step is enough: choose three or four important affiliate pages and record their traffic, affiliate clicks, conversions and approved commissions this month.<\/p>\r\n<p style=\"padding-left: 40px;\"><strong>Review them again next month and look for patterns rather than promises.<\/strong><\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\t\t<section class=\"pw-learning-journey\" aria-labelledby=\"pw-learning-journey-2295\">\n\t\t\t<h2 id=\"pw-learning-journey-2295\" class=\"pw-learning-journey__title\"><span class=\"ez-toc-section\" id=\"%F0%9F%9A%80_Continue_Your_Online_Business_Journey\"><\/span>\n\t\t\t\t<span aria-hidden=\"true\">\ud83d\ude80<\/span>\n\t\t\t\tContinue Your Online Business Journey\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\t\t\t\t\t\t\t<p class=\"pw-learning-journey__intro\">Explore more resources to help you build and grow your online business.<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<section class=\"pw-recommended-reading\" aria-labelledby=\"pw-recommended-reading-2295\">\n\t\t\t\t\t<h3 id=\"pw-recommended-reading-2295\" class=\"pw-recommended-reading__title\"><span class=\"ez-toc-section\" id=\"Recommended_Reading\"><\/span>\n\t\t\t\t\t\tRecommended Reading\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t<ul class=\"pw-recommended-reading__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pw-recommended-reading__item\">\n\t\t\t\t\t\t\t\t<a class=\"pw-recommended-reading__link\" href=\"https:\/\/peterwickham.com\/blog\/how-many-affiliate-programs-should-i-join\/\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">\u279c<\/span>\n\t\t\t\t\t\t\t\t\tHow Many Affiliate Programs Should I Join? Simple Guide\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pw-recommended-reading__item\">\n\t\t\t\t\t\t\t\t<a class=\"pw-recommended-reading__link\" href=\"https:\/\/peterwickham.com\/blog\/product-comparison-post\/\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">\u279c<\/span>\n\t\t\t\t\t\t\t\t\tProduct Comparison Post: 9 Simple Steps for Affiliates\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pw-recommended-reading__item\">\n\t\t\t\t\t\t\t\t<a class=\"pw-recommended-reading__link\" href=\"https:\/\/peterwickham.com\/blog\/how-to-write-a-product-review\/\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">\u279c<\/span>\n\t\t\t\t\t\t\t\t\tHow to Write a Product Review: 9 Proven, Honest Steps\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/section>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"pw-learning-journey__cards\">\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"pw-journey-card pw-journey-card--new\">\n\t\t\t\t\t\t\t<div class=\"pw-journey-card__icon\" aria-hidden=\"true\">\ud83c\udfaf<\/div>\n\t\t\t\t\t\t\t<h3 class=\"pw-journey-card__title\"><span class=\"ez-toc-section\" id=\"New_Here\"><\/span>New Here?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t\t\t<p class=\"pw-journey-card__text\">Start with the beginner roadmap and learn the fundamentals of affiliate marketing and online business.<\/p>\n\t\t\t\t\t\t\t<a class=\"pw-journey-card__button\" href=\"https:\/\/peterwickham.com\/start-here\/\">\n\t\t\t\t\t\t\t\tStart Here\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"pw-journey-card pw-journey-card--next\">\n\t\t\t\t\t\t\t<div class=\"pw-journey-card__icon\" aria-hidden=\"true\">\ud83d\udca1<\/div>\n\t\t\t\t\t\t\t<h3 class=\"pw-journey-card__title\"><span class=\"ez-toc-section\" id=\"Ready_For_The_Next_Step\"><\/span>Ready For The Next Step?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t\t\t<p class=\"pw-journey-card__text\">Discover the complete system I use to build and grow an online business.<\/p>\n\t\t\t\t\t\t\t<a class=\"pw-journey-card__button\" href=\"https:\/\/peterwickham.com\/proclub\">\n\t\t\t\t\t\t\t\tJoin Profit Club\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/section>\n\t\t\n<\/p>","protected":false},"excerpt":{"rendered":"<p>How to Track Affiliate Marketing Results Without Getting Lost in the Numbers Affiliate marketing can become surprisingly confusing once the numbers start appearing. One dashboard shows clicks. Another shows conversions.&hellip;<\/p>\n","protected":false},"author":5,"featured_media":2299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing"],"_links":{"self":[{"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/posts\/2295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/comments?post=2295"}],"version-history":[{"count":9,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/posts\/2295\/revisions"}],"predecessor-version":[{"id":2309,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/posts\/2295\/revisions\/2309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/media\/2299"}],"wp:attachment":[{"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/media?parent=2295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/categories?post=2295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/tags?post=2295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}