{"id":1853,"date":"2026-09-01T11:28:18","date_gmt":"2026-09-01T11:28:18","guid":{"rendered":"https:\/\/peterwickham.com\/blog\/?p=1853"},"modified":"2026-08-10T05:06:30","modified_gmt":"2026-08-10T05:06:30","slug":"how-to-use-google-search-console","status":"publish","type":"post","link":"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/","title":{"rendered":"How to Use Google Search Console: 7 Powerful SEO Wins"},"content":{"rendered":"\r\n<h1 class=\"wp-block-heading\">Start Reading Your Search Data: A Beginner-Friendly Guide to Google Search Console<\/h1>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Publishing useful content is an important part of growing a website, but you also need a way to see what Google is actually doing with your pages.<\/p>\r\n\r\n\r\n\r\n<ol>\r\n<li>Are your articles appearing in search results?<\/li>\r\n<li>Which search terms are triggering them?<\/li>\r\n<li>Are people clicking?<\/li>\r\n<li>Has Google indexed a new post?<\/li>\r\n<li>Is an older article gaining visibility even though it does not yet receive much traffic?<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<blockquote>\r\n<p class=\"wp-block-paragraph\">This is where Google Search Console becomes valuable.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Learning how to use Google Search Console gives you a clearer picture of how your website is performing in Google Search without requiring you to become an SEO expert. It can replace guesswork with real search data and point to practical improvements.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This guide fits alongside the <a href=\"https:\/\/peterwickham.com\/traffic-and-growth\/\">Traffic &amp; Growth for Beginners<\/a> pillar, where SEO, content, internal linking, email and promotion work together as part of a wider traffic plan.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#What_Is_Google_Search_Console\" >What Is Google Search Console?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Why_Search_Console_Matters_for_a_Beginner_Website\" >Why Search Console Matters for a Beginner Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Google_Search_Console_Setup_Add_and_Verify_Your_Website\" >Google Search Console Setup: Add and Verify Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#How_to_Use_Google_Search_Console_in_7_Practical_Steps\" >How to Use Google Search Console in 7 Practical Steps<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Step_1_Check_the_Overview_Page\" >Step 1: Check the Overview Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Step_2_Use_the_Google_Search_Console_Performance_Report\" >Step 2: Use the Google Search Console Performance Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Step_3_Look_at_the_Queries_Bringing_Impressions\" >Step 3: Look at the Queries Bringing Impressions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Step_4_Compare_the_Pages_Getting_Visibility\" >Step 4: Compare the Pages Getting Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Step_5_Check_Page_Indexing_Without_Panicking\" >Step 5: Check Page Indexing Without Panicking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Step_6_Use_URL_Inspection_for_Individual_Pages\" >Step 6: Use URL Inspection for Individual Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Step_7_Turn_the_Data_Into_a_Monthly_Routine\" >Step 7: Turn the Data Into a Monthly Routine<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Use_the_Google_Search_Console_Sitemap_Report\" >Use the Google Search Console Sitemap Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Search_Console_vs_Google_Analytics\" >Search Console vs Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Common_Mistakes_Beginners_Can_Avoid\" >Common Mistakes Beginners Can Avoid<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Checking_Every_Day_and_Reacting_to_Small_Changes\" >Checking Every Day and Reacting to Small Changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Treating_Average_Position_as_a_Fixed_Ranking\" >Treating Average Position as a Fixed Ranking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Trying_to_Index_Every_URL\" >Trying to Index Every URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Giving_Up_on_a_Page_Too_Quickly\" >Giving Up on a Page Too Quickly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Ignoring_High-Impression_Low-Click_Pages\" >Ignoring High-Impression, Low-Click Pages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Build_Your_Skills_With_CB_Profit_Club\" >Build Your Skills With CB Profit Club<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Is_Google_Search_Console_free\" >Is Google Search Console free?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#How_Often_Should_Beginners_Check_Google_Search_Console\" >How Often Should Beginners Check Google Search Console?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#How_Long_Does_It_Take_for_Search_Console_Data_to_Appear\" >How Long Does It Take for Search Console Data to Appear?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Can_Google_Search_Console_Help_With_Keyword_Research\" >Can Google Search Console Help With Keyword Research?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Does_Requesting_Indexing_Guarantee_Google_Will_Index_My_Page\" >Does Requesting Indexing Guarantee Google Will Index My Page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#What_Should_I_Check_First\" >What Should I Check First?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#%F0%9F%9A%80_Continue_Your_Online_Business_Journey\" >\ud83d\ude80\n\t\t\t\tContinue Your Online Business Journey<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Recommended_Reading\" >Recommended Reading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#New_Here\" >New Here?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/peterwickham.com\/blog\/how-to-use-google-search-console\/#Ready_For_The_Next_Step\" >Ready For The Next Step?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/peterwickham.com\/affiliate-disclosure\/\">Affiliate disclosure<\/a>:<\/strong> This article may contain affiliate links. If you purchase through one of these links, I may earn a commission at no additional cost to you. I only recommend resources that I believe may be useful for beginners.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Google_Search_Console\"><\/span>What Is Google Search Console?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Google describes Search Console as a free service that helps website owners monitor, maintain and troubleshoot their presence in Google Search. The <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9128668\" target=\"_blank\" rel=\"noopener nofollow\">Google Search Console<\/a> can show search performance data, indexing information, individual URL status, sitemap information and alerts about certain site issues.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You do not need Search Console in order for a website to appear in Google. Connecting it simply gives you useful information about how Google finds and understands your pages.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For anyone looking for a practical Google Search Console for beginners guide, the most useful areas are usually Performance, Page indexing, URL Inspection and Sitemaps.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Search_Console_Matters_for_a_Beginner_Website\"><\/span>Why Search Console Matters for a Beginner Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>A new website can feel quiet for a long time.<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You may publish an article and see very little traffic. That does not necessarily mean nothing is happening. Search Console may show that the page is beginning to receive impressions for relevant searches before regular clicks arrive.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It can show whether Google is finding your content, which pages are indexed, what queries trigger your pages, which articles receive impressions and where indexing problems may need attention.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Knowing how to use Google Search Console is therefore less about watching rankings every day and more about making better content and SEO decisions.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It works especially well alongside a simple <a href=\"https:\/\/peterwickham.com\/blog\/seo-for-beginners\/\">SEO for beginners<\/a> process.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Search_Console_Setup_Add_and_Verify_Your_Website\"><\/span>Google Search Console Setup: Add and Verify Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1857\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-console-setup-process.webp\" alt=\"Google Search Console setup process showing website verification and sitemap submission\" width=\"600\" height=\"314\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-console-setup-process.webp 1734w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-console-setup-process-300x157.webp 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-console-setup-process-1024x536.webp 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-console-setup-process-768x402.webp 768w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-console-setup-process-1536x803.webp 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Before Search Console can show private information about your site, add your website as a property and verify ownership.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The main choices are:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\"><strong>Domain property:<\/strong> Covers the domain across protocols and subdomains. This requires DNS verification.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\"><strong>URL-prefix property:<\/strong> Covers URLs beginning with the exact prefix you enter and offers several verification methods.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you are comfortable editing DNS records, a Domain property gives you a broad view of the whole domain. Otherwise, a URL-prefix property may be easier depending on how your website is managed.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Do not worry if a newly added property looks empty at first. Google says data for a newly added website can take up to about a week to appear.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Google_Search_Console_in_7_Practical_Steps\"><\/span>How to Use Google Search Console in 7 Practical Steps<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The easiest way to learn how to use Google Search Console is to follow a small routine rather than explore every report at once.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Check_the_Overview_Page\"><\/span>Step 1: Check the Overview Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Start with Overview.<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It gives you a quick summary of search performance, indexing information and any relevant warnings or recommendations.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Look for unusual changes, such as a sharp drop in clicks, a rise in indexing problems or a new warning that needs attention.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If everything looks normal, move on. You do not need to find a problem every time you sign in.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Use_the_Google_Search_Console_Performance_Report\"><\/span>Step 2: Use the Google Search Console Performance Report<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1858\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/search-console-performance-metrics.webp\" alt=\"Search performance dashboard showing clicks impressions CTR and average position\" width=\"600\" height=\"314\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/search-console-performance-metrics.webp 1734w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/search-console-performance-metrics-300x157.webp 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/search-console-performance-metrics-1024x536.webp 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/search-console-performance-metrics-768x402.webp 768w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/search-console-performance-metrics-1536x803.webp 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">One of the first things to understand when learning how to use Google Search Console is how to read the basic performance numbers.<\/p>\r\n<p>Open <strong>Performance \u2192 Search results<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The four metrics beginners should understand are:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\"><strong>Clicks:<\/strong> Visits generated when someone clicked your result in Google Search.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\"><strong>Impressions:<\/strong> Times a link to your site was shown in Google Search under Google&#8217;s counting rules.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\"><strong>CTR:<\/strong> Click-through rate, calculated from clicks divided by impressions.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\"><strong>Average position:<\/strong> The average position of your site&#8217;s topmost result across the searches included in the report.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Use these figures as trends rather than numbers to obsess over.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If impressions are rising steadily, Google may be showing your content for more searches. If impressions are healthy but clicks remain low, you may have an opportunity to improve the page title, description, topic match or content.<\/p>\r\n<p>If you are still building the SEO foundations behind those numbers, this guide explains <a href=\"https:\/\/peterwickham.com\/blog\/how-blog-seo-helps-posts-get-traffic\/\">how blog SEO helps posts get more traffic<\/a> over time.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Look_at_the_Queries_Bringing_Impressions\"><\/span>Step 3: Look at the Queries Bringing Impressions<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Scroll below the Performance chart and open the <strong>Queries<\/strong> tab.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This shows search terms connected with your pages.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You may discover phrases that reveal:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>questions readers still need answered;<\/li>\r\n\r\n\r\n\r\n<li>useful subheadings to add;<\/li>\r\n\r\n\r\n\r\n<li>wording to include naturally in an update;<\/li>\r\n\r\n\r\n\r\n<li>ideas for supporting articles; or<\/li>\r\n\r\n\r\n\r\n<li>long-tail keywords worth researching.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This complements your normal <a href=\"https:\/\/peterwickham.com\/blog\/how-to-do-keyword-research\/\">keyword research process<\/a>. A keyword tool helps you plan before publishing; Search Console helps you learn from searches your own pages are already appearing for.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">When learning how to use Google Search Console, moving from estimated keyword data to your own search data is one of the biggest benefits.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Compare_the_Pages_Getting_Visibility\"><\/span>Step 4: Compare the Pages Getting Visibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1859\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/search-console-keyword-opportunities.webp\" alt=\"Website owner reviewing search queries and pages to find SEO opportunities after learning How to use Google Search Console\" width=\"600\" height=\"314\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/search-console-keyword-opportunities.webp 1734w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/search-console-keyword-opportunities-300x157.webp 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/search-console-keyword-opportunities-1024x536.webp 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/search-console-keyword-opportunities-768x402.webp 768w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/search-console-keyword-opportunities-1536x803.webp 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Open the <strong>Pages<\/strong> tab in the Performance report.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Look for three simple patterns:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><strong>Pages with rising impressions and clicks.<\/strong> These may be gaining traction.<\/li>\r\n\r\n\r\n\r\n<li><strong data-start=\"5346\" data-end=\"5405\">Pages receiving search impressions but very few clicks.<\/strong> These may already have some visibility but need a stronger title, better search-intent match or improved content.<\/li>\r\n\r\n\r\n\r\n<li><strong>Important pages with almost no impressions.<\/strong> Check indexing, keyword choice, search intent, internal links and content quality.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Google specifically identifies low-CTR pages as an opportunity to review whether the title, description and content properly match what searchers want.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Do not expect every page to perform equally. The goal is to understand what each page is doing and whether a sensible improvement is available.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Check_Page_Indexing_Without_Panicking\"><\/span>Step 5: Check Page Indexing Without Panicking<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Open the <strong data-start=\"4544\" data-end=\"4561\">Page indexing<\/strong> report. This is one of the main Google Search Console indexing reports to check when an important page does not seem to be appearing in Google.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This shows which known pages Google has indexed and which are not indexed, together with reasons.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Not every &#8220;not indexed&#8221; URL is a problem. Google itself advises site owners to concentrate on making sure their <strong>important pages<\/strong> are indexed rather than assuming every excluded URL needs fixing.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Focus on pages you genuinely want people to find.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ask:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Is this an important page?<\/li>\r\n\r\n\r\n\r\n<li>Is it useful and complete?<\/li>\r\n\r\n\r\n\r\n<li>Is it linked from other relevant pages?<\/li>\r\n\r\n\r\n\r\n<li>Is it included in the sitemap where appropriate?<\/li>\r\n\r\n\r\n\r\n<li>Does Search Console give a reason it is not indexed?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If an important article is missing, investigate that page rather than trying to force every URL on the site into Google&#8217;s index. Some indexing issues need action, while others simply explain why Google has chosen not to index a particular URL.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_6_Use_URL_Inspection_for_Individual_Pages\"><\/span>Step 6: Use URL Inspection for Individual Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The Google Search Console URL Inspection tool is useful when you want to investigate one specific page.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Paste the full URL into the inspection bar. You can check information about Google&#8217;s indexed version, test the live URL and investigate why a page may not be indexed.<\/p>\r\n\r\n\r\n\r\n<blockquote>\r\n<p class=\"wp-block-paragraph\">After publishing or substantially updating an important page, you can also request indexing.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">However, requesting indexing does not guarantee that the page will be added to Google&#8217;s index. Google specifically notes that an indexing request is a request rather than a guarantee.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Once you understand this feature, how to use Google Search Console becomes much less mysterious: reports give you the site-wide view, while URL Inspection helps with individual pages.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1860\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-console-url-inspection.webp\" alt=\"URL inspection process showing page indexing and Google search status\" width=\"600\" height=\"314\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-console-url-inspection.webp 1734w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-console-url-inspection-300x157.webp 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-console-url-inspection-1024x536.webp 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-console-url-inspection-768x402.webp 768w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-console-url-inspection-1536x803.webp 1536w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_7_Turn_the_Data_Into_a_Monthly_Routine\"><\/span>Step 7: Turn the Data Into a Monthly Routine<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Search Console becomes more useful when you stop checking it randomly.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A simple monthly routine could be:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Compare clicks and impressions with the previous period.<\/li>\r\n\r\n\r\n\r\n<li>Identify pages gaining visibility.<\/li>\r\n\r\n\r\n\r\n<li>Find pages with useful impressions but weak CTR.<\/li>\r\n\r\n\r\n\r\n<li>Review queries for content ideas.<\/li>\r\n\r\n\r\n\r\n<li>Check whether important new posts are indexed.<\/li>\r\n\r\n\r\n\r\n<li>Investigate genuine indexing problems.<\/li>\r\n\r\n\r\n\r\n<li>Update one or two pages based on what you learned.<\/li>\r\n<\/ol>\r\n<p>This review-and-improve approach also fits naturally into a broader <a href=\"https:\/\/peterwickham.com\/blog\/content-marketing-strategy-guide\/\">content marketing strategy<\/a>, where published content is measured, updated and strengthened over time.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For many beginner websites, that is enough.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Google recommends concentrating more on trends in impressions and clicks than becoming overly focused on average position alone.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">When you are learning how to use Google Search Console, consistency matters more than constant checking.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_the_Google_Search_Console_Sitemap_Report\"><\/span>Use the Google Search Console Sitemap Report<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As you learn how to use Google Search Console, the Sitemap report is another useful area to become familiar with because it helps you check whether Google can process your submitted sitemap.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Many WordPress SEO plugins generate an XML sitemap automatically. You can submit its address through the <strong>Sitemaps<\/strong> report and see whether Google processed it or encountered errors.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A sitemap is not a ranking shortcut. Think of it as one useful way to help Google discover the pages you want it to know about.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_Console_vs_Google_Analytics\"><\/span>Search Console vs Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The two tools answer different questions.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Search Console focuses on your presence in Google Search: impressions, clicks, queries, pages and indexing.<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Google Analytics focuses more on what happens when people visit your website.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Their numbers will not always match because the tools collect and process data differently. Google explains several reasons for these differences, including data processing, URL coverage and differences in how visitor activity is measured.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Both can be useful, but Search Console is especially valuable for understanding organic search visibility.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Mistakes_Beginners_Can_Avoid\"><\/span>Common Mistakes Beginners Can Avoid<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Part of learning how to use Google Search Console is knowing which numbers deserve attention and which short-term changes can safely be ignored.<\/p>\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Checking_Every_Day_and_Reacting_to_Small_Changes\"><\/span>Checking Every Day and Reacting to Small Changes<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Search data moves up and down. Look for trends over a useful period.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Treating_Average_Position_as_a_Fixed_Ranking\"><\/span>Treating Average Position as a Fixed Ranking<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Average position is an aggregated metric, not a permanent position for every searcher.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trying_to_Index_Every_URL\"><\/span>Trying to Index Every URL<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Prioritise useful pages that genuinely matter to readers.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Giving_Up_on_a_Page_Too_Quickly\"><\/span>Giving Up on a Page Too Quickly<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Check impressions, queries, indexing and relevance before deciding an article has failed.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ignoring_High-Impression_Low-Click_Pages\"><\/span>Ignoring High-Impression, Low-Click Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">These can be useful opportunities to review titles, search intent and content.<\/p>\r\n<p>Before rewriting a page completely, it can also help to review its <a href=\"https:\/\/peterwickham.com\/blog\/blog-post-structure\/\">blog post structure<\/a> to make sure readers can quickly find the answer they searched for.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_Your_Skills_With_CB_Profit_Club\"><\/span>Build Your Skills With CB Profit Club<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<blockquote>\r\n<p class=\"wp-block-paragraph\">Tools are most useful when you know what action to take from the information they provide.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you would like more step-by-step guidance for building traffic, improving content and developing your online business skills, explore <a href=\"https:\/\/peterwickham.com\/proclub\" target=\"_blank\" rel=\"noopener sponsored\">CB Profit Club<\/a>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Use Search Console as a decision-making tool, not another dashboard you feel pressured to master. Start with the reports that answer your immediate questions and learn more as your website grows.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1370\" src=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/faq_home_office_4.webp\" alt=\"Frequently Asked Questions about Google Search Console URL inspection tool\" width=\"400\" height=\"209\" srcset=\"https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/faq_home_office_4.webp 1200w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/faq_home_office_4-300x157.webp 300w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/faq_home_office_4-1024x536.webp 1024w, https:\/\/peterwickham.com\/blog\/wp-content\/uploads\/2026\/07\/faq_home_office_4-768x402.webp 768w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/h2>\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1786332999786\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Is_Google_Search_Console_free\"><\/span>Is Google Search Console free?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes. Google provides Search Console as a free service for website owners and other users who need to monitor a site&#8217;s presence in Google Search.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786333023039\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_Often_Should_Beginners_Check_Google_Search_Console\"><\/span>How Often Should Beginners Check Google Search Console?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>For many new websites, a monthly review is enough for normal performance analysis. Check sooner when investigating an indexing problem or after an important update.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786333038976\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_Long_Does_It_Take_for_Search_Console_Data_to_Appear\"><\/span>How Long Does It Take for Search Console Data to Appear?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A newly added site or property may not show useful data immediately. Google says it can take up to about a week for data to be generated for a newly added website.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786333056012\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Can_Google_Search_Console_Help_With_Keyword_Research\"><\/span>Can Google Search Console Help With Keyword Research?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes. The Queries report shows search terms for which your pages received impressions. These can reveal related wording, content gaps and possible long-tail opportunities.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786333079574\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Does_Requesting_Indexing_Guarantee_Google_Will_Index_My_Page\"><\/span>Does Requesting Indexing Guarantee Google Will Index My Page?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>No. Requesting indexing asks Google to consider recrawling the URL. Google states that submitting a request does not guarantee the page will appear in its index.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786333112179\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_Should_I_Check_First\"><\/span>What Should I Check First?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Start with Performance, then check Page indexing and use URL Inspection when you need to investigate a specific important page.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Learning how to use Google Search Console is not about becoming obsessed with graphs, rankings or daily fluctuations.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It is about gaining a clearer view of what is happening between your website and Google Search.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Start with a few practical questions:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Is Google finding my important pages?<\/li>\r\n\r\n\r\n\r\n<li>Which pages are starting to receive impressions?<\/li>\r\n\r\n\r\n\r\n<li>What searches are showing those pages?<\/li>\r\n\r\n\r\n\r\n<li>Which articles are earning clicks?<\/li>\r\n\r\n\r\n\r\n<li>Where is there a useful opportunity to improve?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<blockquote>\r\n<p class=\"wp-block-paragraph\">Then make one sensible improvement at a time.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As your website grows, your Search Console history becomes more useful. You begin to see which topics are gaining traction, which articles deserve an update and where your audience&#8217;s real searches differ from what you expected.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">That is the real value of the tool: not more data for the sake of data, but better decisions about the content you create and improve.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For the bigger picture, continue with the complete <a href=\"https:\/\/peterwickham.com\/traffic-and-growth\/\">Traffic &amp; Growth for Beginners<\/a> guide and connect what you learn here with keyword research, helpful content, internal linking and ongoing optimisation.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n\r\n\r\n\t\t<section class=\"pw-learning-journey\" aria-labelledby=\"pw-learning-journey-1853\">\n\t\t\t<h2 id=\"pw-learning-journey-1853\" class=\"pw-learning-journey__title\"><span class=\"ez-toc-section\" id=\"%F0%9F%9A%80_Continue_Your_Online_Business_Journey\"><\/span>\n\t\t\t\t<span aria-hidden=\"true\">\ud83d\ude80<\/span>\n\t\t\t\tContinue Your Online Business Journey\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\t\t\t\t\t\t\t<p class=\"pw-learning-journey__intro\">Explore more resources to help you build and grow your online business.<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<section class=\"pw-recommended-reading\" aria-labelledby=\"pw-recommended-reading-1853\">\n\t\t\t\t\t<h3 id=\"pw-recommended-reading-1853\" class=\"pw-recommended-reading__title\"><span class=\"ez-toc-section\" id=\"Recommended_Reading\"><\/span>\n\t\t\t\t\t\tRecommended Reading\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t<ul class=\"pw-recommended-reading__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pw-recommended-reading__item\">\n\t\t\t\t\t\t\t\t<a class=\"pw-recommended-reading__link\" href=\"https:\/\/peterwickham.com\/blog\/how-to-build-an-email-list\/\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">\u279c<\/span>\n\t\t\t\t\t\t\t\t\tHow to Build an Email List: 7 Powerful Steps for Confident Growth\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pw-recommended-reading__item\">\n\t\t\t\t\t\t\t\t<a class=\"pw-recommended-reading__link\" href=\"https:\/\/peterwickham.com\/blog\/how-to-find-long-tail-keywords\/\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">\u279c<\/span>\n\t\t\t\t\t\t\t\t\tHow to Find Long-Tail Keywords: 9 Powerful Steps to Easier SEO\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pw-recommended-reading__item\">\n\t\t\t\t\t\t\t\t<a class=\"pw-recommended-reading__link\" href=\"https:\/\/peterwickham.com\/blog\/search-intent\/\">\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">\u279c<\/span>\n\t\t\t\t\t\t\t\t\tSearch Intent: 7 Powerful Steps to Avoid SEO Mistakes\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/section>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"pw-learning-journey__cards\">\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"pw-journey-card pw-journey-card--new\">\n\t\t\t\t\t\t\t<div class=\"pw-journey-card__icon\" aria-hidden=\"true\">\ud83c\udfaf<\/div>\n\t\t\t\t\t\t\t<h3 class=\"pw-journey-card__title\"><span class=\"ez-toc-section\" id=\"New_Here\"><\/span>New Here?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t\t\t<p class=\"pw-journey-card__text\">Start with the beginner roadmap and learn the fundamentals of affiliate marketing and online business.<\/p>\n\t\t\t\t\t\t\t<a class=\"pw-journey-card__button\" href=\"https:\/\/peterwickham.com\/start-here\/\">\n\t\t\t\t\t\t\t\tStart Here\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"pw-journey-card pw-journey-card--next\">\n\t\t\t\t\t\t\t<div class=\"pw-journey-card__icon\" aria-hidden=\"true\">\ud83d\udca1<\/div>\n\t\t\t\t\t\t\t<h3 class=\"pw-journey-card__title\"><span class=\"ez-toc-section\" id=\"Ready_For_The_Next_Step\"><\/span>Ready For The Next Step?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t\t\t\t\t<p class=\"pw-journey-card__text\">Discover the complete system I use to build and grow an online business.<\/p>\n\t\t\t\t\t\t\t<a class=\"pw-journey-card__button\" href=\"https:\/\/peterwickham.com\/proclub\">\n\t\t\t\t\t\t\t\tJoin Profit Club\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/section>\n\t\t\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Start Reading Your Search Data: A Beginner-Friendly Guide to Google Search Console Publishing useful content is an important part of growing a website, but you also need a way to&hellip;<\/p>\n","protected":false},"author":5,"featured_media":1856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-traffic-marketing"],"_links":{"self":[{"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/posts\/1853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/comments?post=1853"}],"version-history":[{"count":7,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/posts\/1853\/revisions"}],"predecessor-version":[{"id":1865,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/posts\/1853\/revisions\/1865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/media\/1856"}],"wp:attachment":[{"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/media?parent=1853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/categories?post=1853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peterwickham.com\/blog\/wp-json\/wp\/v2\/tags?post=1853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}