{"id":31,"date":"2026-05-01T10:21:45","date_gmt":"2026-05-01T10:21:45","guid":{"rendered":"https:\/\/alexthornhill.com\/blog\/?page_id=31"},"modified":"2026-05-29T05:56:11","modified_gmt":"2026-05-29T05:56:11","slug":"about-peter-wickham","status":"publish","type":"page","link":"https:\/\/peterwickham.com\/blog\/about-peter-wickham\/","title":{"rendered":"About Peter Wickham"},"content":{"rendered":"
\n

\"\" <\/span><\/p>\n

Hi, I’m Peter Wickham.<\/p>\n

I’m a husband, father, lifelong North Melbourne supporter, and someone who has spent more than 30 years working in marketing, sales, business development, and helping businesses grow.<\/p>\n

Over the years, I’ve worked with start-ups, established businesses, and people trying to build something better for themselves and their families. Along the way, I’ve noticed something interesting.<\/p>\n

The people who succeed aren’t usually the smartest.<\/p>\n

They aren’t always the most talented.<\/p>\n

And they rarely find some secret shortcut nobody else knows about.<\/p>\n

More often than not, they succeed because they keep showing up, keep learning, and keep improving one step at a time.<\/p>\n

That’s a lesson I’ve seen repeated throughout my career, and it’s one of the reasons I started this blog.<\/p>\n

Why I Started This Blog<\/h2>\n

The internet is full of promises.<\/p>\n

Build a six-figure business overnight.<\/p>\n

Generate endless traffic with one simple trick.<\/p>\n

Push a button and watch the money roll in.<\/p>\n

After three decades in business, I’ve learned that most success comes from doing ordinary things consistently well.<\/p>\n

Good marketing.<\/p>\n

Good relationships.<\/p>\n

Continuous learning.<\/p>\n

Helping people solve real problems.<\/p>\n

That’s what this blog is about.<\/p>\n

Here you’ll find practical insights, lessons, observations, and ideas drawn from real-world experience in business, marketing, affiliate marketing, personal development, and life itself.<\/p>\n

Some lessons come from business.<\/p>\n

Some come from family.<\/p>\n

Some come from watching football.<\/p>\n

And some come from everyday situations that reveal something worth sharing.<\/p>\n

What I Believe<\/h2>\n

There are a few principles that have guided me throughout my career:<\/p>\n